Abbott introduces new digital service in India as part of its global a:care programme

Abbott has announced the launch of its new digital health service in India as part of its global a:care programme. The a:care platform from Abbott’s pharmaceuticals business provides doctors and consumers with services and information to help people achieve better health. It is the first digital platform in the country that will bridge communication between patients and doctors across multiple therapy areas.

The platform supports people with a broad range of healthcare needs, from prevention to awareness, adherence to treatment and motivation. For instance, using the platform, a doctor can get access to the latest science, medical education and patient support services, and consumers can access educational health information or participate in a motivational points-based programme to help them adhere to treatments prescribed by their doctor.

“This is a transformational time in healthcare,” said Jawed Zia, head of Abbott’s pharmaceutical business in India. “We’re seeing rapidly growing populations of people with chronic diseases in the country. The need for technology-based services that help people manage these health challenges has never been greater. a:care is an important part of Abbott’s mission to help people live healthier lives,” he added.

Abbott has designed its global a:care programme not only to help people manage their health, but also to help alleviate some of the pressure on growing healthcare systems around the world.

In many emerging markets, the number of doctors per 1,000 people is often well below the Organisation for Economic Co-operation and Development (OECD) average of 2.8. This means that doctors’ overburdened work schedules can serve as a barrier to providing the best care. New technologies that monitor health, analyse data and offer personalised recommendations can be a real asset to help educate people on prevention.

In the first phase, a:care will address the needs of doctors and patients, while pharmacists will be included at a later date. The digital platform currently includes three specialty areas, namely diabetes, thyroid and osteoarthritis, with plans to include more therapies in a phased manner later in the year. Other future enhancements include the launch of a native app, interactive and regional content, a multi-lingual platform and personalised health coach to better equip patients to manage their health condition.

Dr Manoj Chadha, Consultant Endocrinologist, Hinduja Hospital, Mumbai and Immediate Past President – Endocrine Society of India, while speaking at the a:care launch event, said, “Digital technology is playing a growing role in increasing disease awareness amongst patients. By providing scientifically validated information and access to advice from qualified experts, a:care will help combat misinformation and debunk myths. This enables physicians to have high-quality engagement with patients, which can drive better outcomes.”

Dr Ram Chaddha, Consultant Spine Surgeon, Lilavati Hospital, Mumbai and Past President – Association of Spine Surgeons of India further added, “A platform such as this helps us in remaining connected with our patients once they have left our clinic, so that we can help them with adherence and clarity on their condition. This helps in long-term management of chronic diseases that need continuous monitoring. Further, with our busy schedules, a:care is a good reference for medical and scientific literature, which is critical to our work.”