OJ Holding Sweden AB acquires fashion brand Filippa K from Novax

“We are very pleased to welcome Filippa K to the Oscar Jacobson family. This acquisition aligns with our long-term strategy to grow both organically and through carefully selected acquisitions. Filippa K is a strong fashion brand with minimalist design, a clear Scandinavian heritage, and commitment to a more responsible production, all in line with our overarching ambition. We look forward to developing Filippa K, a brand, which is Dirmly established in Swedish fashion”, says Richard Woodbridge, CEO of Oscar Jacobson.

Over the past three years, Oscar Jacobson has demonstrated profitable growth and now intends to develop Filippa K the same way within the Oscar Jacobson Group. Filippa K and Oscar Jacobson will continue to operate as standalone brands, with potential for synergies across different areas.

“It has been important to us that a strong owner will continue to develop Filippa K going forward. Novax has, for some years now, had a new strategic direction and the divestment oof Filippa K is part of that shift”, says Carl Johan Akesson investment manager for Filippa K at Novax.

Filippa K was founded in 1993 and currently sells through its own stores, online and selected retailers. The company is headquartered in Stockholm and is established globally with a strong focus on the European market. Filippa K has undergone a transformation over the past two years with changes in organisation, product and brand. Oscar Jacobson will now, together with Filippa K, continue on that journey toward profitability and in the long term identify synergies across different areas.

“We are pleased to welcome an experienced new owner with solid industry knowledge and a deep understanding of Scandinavian fashion. Oscar Jacobson has shown that it can build brands with a clear identity and a long term-perspective. We look forward to exploring the synergies that can further strengthen Filippa K’s position and create strong conditions for further development”, says Marie Forssenius, CEO of Filippa K.

Oscar Jacobson was founded in 1903 and reported net sales of SEK 506 million (~$50.6 million) in 2024, with an operating profit of SEK 47 million (~$4.7 million). In 2024 Filippa K’s revenue amounted to SEK 436 million (~$43.6 million), with a result of minus SEK 39 million (~$3.9 million). Following the acquisition of Filippa K, the total revenue of Oscar Jacobson group will amount to nearly SEK 1 billion (~$100 million). Since 2018, Oscar Jacobson has been part of the Mellby Gard Group.

Oscar Jacobson was founded in 1903 and is one of Sweden’s most established menswear brands. The brand combines high quality design, fabrics, and Ait with timeless elegance and contemporary fashion for style-conscious men of all ages. Sales are made through 22 standalone stores, the brand’s own e-commerce platform, and around 150 retailers. Since 2018, Oscar Jacobson has been owned by Mellby Ga° rd and reported net sales of SEK 506 million in 2024.

Novax is part of Axel Johnson, a family-owned business group operating across multiple industries. Novax is an active, long-term partner for growth companies and an ecosystem where individuals and organizations can thrive. By investing in, supporting, and developing small and medium-sized enterprises, we contribute to building successful businesses and future pillars for Axal Johnson.

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Fibre2Fashion News Desk (RM)