New Delhi: Bahamas, the breezy, style-forward brand from Relaxo Footwears Limited, has launched a new brand campaign titled ‘Stress Ko Do Rest’, starring Bollywood icon Salman Khan. Known for its easygoing slogan ‘Keep Chillin’ Keep Flippin’, Bahamas’ latest campaign invites Gen Z and millennials to take a breather from life’s mounting pressures and reconnect with the art of unwinding.
In a hyper-connected world where young Indians are juggling social media anxiety, career uncertainties, and AI-induced job insecurities, the campaign spotlights everyday stressors with a humorous lens. Whether it’s panicking over Instagram likes or navigating digital burnout, ‘Stress Ko Do Rest’ taps into relatable moments that define the urban youth experience — urging them to let go and chill, Bahamas-style.
The ever-cool Salman Khan leads the narrative with his trademark wit and composure, delivering a message that resonates: skip the stress, ease into comfort, and live life unfiltered. His presence brings credibility and charm to the brand’s core philosophy of relaxed living.
Gaurav Kumaar Dua, Wholetime Director at Relaxo Footwears Ltd., shared his perspective on the campaign, “At Bahamas, we have always stood for easy comfort, not merely for your feet, but for your mind too. ‘Stress Ko Do Rest’ is a natural extension of our brand’s philosophy – it’s about saying: relax, reset, and don’t take life too seriously. Salman Khan, with his effortless cool, brings that vibe alive beautifully. We wanted to say it with a smile, with simplicity, and in true Bahamas style that is ‘Keep Chillin’ Keep Flippin’.”
The integrated campaign will be activated across digital and television platforms, featuring high-energy DVCs, influencer collaborations, and immersive content aimed at building strong engagement with India’s digital-first youth audience.