Gurugram: In a significant move to accelerate its digital presence, ROCA India, a sanitaryware solution, has announced a strategic partnership with Hashtag Orange, one of India’s leading 360-degree integrated marketing agencies. This collaboration marks a new chapter in ROCA India’s brand journey — one that aims to deepen engagement with modern consumers and fortify its position in the digital landscape.
The mandate will see Hashtag Orange develop and execute a comprehensive digital strategy for ROCA India. This will include social storytelling, data-driven media planning, and SEO initiatives, with the goal of keeping the brand at the forefront of online conversations in the sanitaryware category.
ROCA India, known for its rich legacy spanning over a century, combines traditional craftsmanship with cutting-edge innovation and a strong commitment to sustainability. With its customer-centric approach and eco-conscious manufacturing practices, ROCA continues to create bathroom solutions that enhance quality of life while respecting the environment.
By embracing digital transformation, ROCA aims to stay connected with evolving consumer preferences and ensure stronger top-of-mind recall among a new generation of digital-first audiences.
“ROCA is more than a brand; it’s a name that has established quality, innovation, and design excellence in the world of bathroom solutions for decades. We aim to enhance this legacy in the digital world by developing strategies that connect with digital-first consumers today in the Indian market. At Hashtag Orange, we are committed to the potential of stories and technology, and with ROCA, we have a thrilling chance to merge both into one to fuel engagement, awareness, and growth,” said Mukesh Vij, Founder of Hashtag Orange.
Echoing the excitement, Vikrant Choudhary, Head of Brand Marketing at ROCA India, added, “Consumer behaviour is evolving rapidly, and online presence has never been more powerful. At ROCA India, we’ve always believed in innovation—not only in our products but also in how we engage with our consumers. Our collaboration with Hashtag Orange couldn’t have come at a more opportune moment, as it aligns with our mission to create stronger relationships, drive recall, and apply data-driven intelligence to inform our digital destiny. We are eager to see this collaboration bring about a significant and compelling digital presence.”