The ‘How India Buys Insurance’ survey conducted by Policybazaar is a comprehensive consumer insights report analysing how Indians perceive and purchase health and life insurance. The latest edition, ‘How India Buys Insurance 2.0’, surveyed 3,955 individuals across 27 cities. It underscores the critical gaps in health and term insurance adoption, financial preparedness, urgent need for increased awareness, simplified insurance products, and enhanced trust-building measures to improve insurance penetration in India. Here are the key findings:

Published on April 22, 2025