MUMBAI: imfresh, a body deodorant cream brand has launched its summer campaign, #StayFreshAllOver, aimed at building an inclusive community where everyone can feel fresh, confident, and empowered. As the summer heat rises, imfresh aims to ensure that consumers smell better everywhere, offering full-body odour control while keeping skin nourished and healthy.
The #StayFreshAllOver campaign aims to be more than just about odour control—it’s about embracing confidence, inclusivity, and freshness from head to toe. With one of its kind whole-body deodorant cream, imfresh provides long-lasting odour protection for areas like pits, privates, feet, underboobs, belly buttons, tummy, butt, thighs, and beyond. This campaign is designed to engage users and encourage them to share how imfresh keeps them fresh all day.
The campaign kicks off with a user-driven social media challenge on Instagram and Facebook, where customers are encouraged to share their freshness moments with imfresh. Users can post stories, reels, or images about:
- Why they love imfresh
- Where they carry and use it
- Their best freshness hacks for summer using imfresh products
imfresh will repost the best entries on its official pages, celebrating the most creative and inspiring stories. Plus, two participants will get a chance to win hampers.
Alongside the community-driven engagement, imfresh is offering up to 50% off on selected products, making it the ultimate summer essential. To make this season even cooler, customers will also receive a free ice roller with their purchase of a whole-body deodorant cream—helping them beat the summer heat while staying odour-free for 8+ hours and confident.
imfresh added that it invites everyone to be a part of the #StayFreshAllOver campaign by sharing their freshness moments, grabbing the best summer deals, and stepping into the season with confidence.