Surging cost of raw materials makes Easter eggs more expensive this year

Pune: Easter eggs have become more expensive this year owing to the rise in prices of raw materials like chocolate and milk powder. While bakeries manufacturing Easter eggs have already started placing orders for raw materials, others that source them directly from suppliers have already been informed about higher pricing.
Last year, big Easter eggs were priced at Rs 150-160; this year, these are likely to sell around Rs200, said bakers.
"All raw materials like chocolate, milk powder etc have become significantly expensive, so we will be marginally increasing our prices. We have been manufacturing authentic Easter eggs for three generations, and demand is expected to be good this year as well," said Vikram Murthy, owner of Murthy's at Somwar Peth, who also supplies Easter eggs to other select bakeries in the city.
Not all bakeries make Easter eggs and have to place orders with suppliers 10-15 days in advance. "Demand for Easter eggs picks up a week before Easter. All these years, we have been sourcing eggs from suppliers, but this year, because of the surging costs, we have decided to manufacture them in-house" said Farokh Irani, who runs Imperial Bakery on East Street. However, manufacturing Easter eggs in-house comes with its own challenges as traditional recipes are not always followed. Easter Sunday this year falls on April 20.
Globally, cocoa prices have been on a sharp upward trend, reaching record highs in 2024 and continuing to rise in 2025. Some bakeries are opting to make limited batches of Easter eggs this year. "Raw material prices have gone up over the last year. There is demand, but we will be making only limited quantities because there is no real profit in this. We are only looking to continue the tradition," said Hassan Yaveri, owner of Pasteur Bakery.
Nicholas Picardo, who sells 37 flavours of Easter eggs under Uncle Nicky's products, said that they haven't revised prices for the last three years, and the cost of a duck-sized Easter egg has remained unchanged at Rs 150. "Prices have significantly increased in the market, but we have tried to retain pricing all these years. We are still to take a call on the price this year. Flavourings for soft fillings are now available in 1 kg packs, which are too big, so we are seeing if something can be developed in-house," he said. |