LehLah, a creator-led content commerce start-up, has raised ₹12.5 crore in its seed funding round, led by Gruhas, a company co-founded by Nikhil Kamath and Abhijeet Pai.

The funds will be utilised for product development, increasing brand visibility, and expanding the team.

Ashna Ruia, Founder, LehLah stated: “We are excited to embark on this new chapter with the backing of Gruhas, who share our vision for transforming the creator economy. This support enables us to amplify our mission of empowering creators to build thriving businesses around their passions. As we continue to innovate and scale, we are inspired by the opportunity to redefine the intersection of creativity, commerce, and community, with key partners like Nikhil Kamath by our side.”

Founded in December 2022 by Ruia, Lehlah partners with e-commerce platforms such as Myntra, Meesho, Flipkart, and Nykaa, along with D2C brands such as Libas and Foxtale.

Commenting on the funding, Nikhil Kamath said, “Shopping today isn’t just about products — it’s about trust, influence, and community. People don’t want to be sold to; they want recommendations from those they relate to. The future of commerce may belong to platforms that empower individuals to monetise their influence, while making discovery and purchasing seamless. Only time will truly tell.”

Since its inception, LehLah has partnered with e-commerce platforms such as Myntra, Meesho, Flipkart, and Nykaa, as well as D2C brands such as Libas and Foxtale. This collaboration has contributed to a 46 per cent month-on-month increase in GMV and enabled over 700,000 content pieces through its extensive creator network.