New Delhi: WinZO, a social gaming and interactive entertainment platform, has unveiled its latest ad campaign, “Jaha Jeetega India”, featuring MS Dhoni for the IPL 2025 season. The campaign, launched in seven vernacular languages, captures the essence of winning through four engaging and relatable films. Adding a unique touch, the WinZO team also joins MS Dhoni in one of the ads, reinforcing the message of amplifying the spirit of winning.
The “Jaha Jeetega India” campaign underscores the idea that while challenges are an inevitable part of life, winning moments are always within reach with WinZO, bringing joy to users across Bharat. Created in collaboration with Lowe Lintas, this high-impact 360-degree campaign is being promoted across JioHotstar, Star Sports, digital platforms, print, and social media. The first ad film, launched by ex-Indian cricketer Suresh Raina, received wide appreciation and amassed an impressive 2 million views within 24 hours of its release.
WinZO, with its micro-transaction-driven business model and a thriving community of 200 million users, aims to deepen its engagement in India, expanding its reach and delivering an immersive gaming experience to a broader audience.
Paavan Nanda, co-founder of WinZO, commented: “At WinZO, we are deeply connected to the spirit of Bharat, and our ‘Jaha Jeetega India’ campaign celebrates the unstoppable winning spirit of our nation. WinZO isn’t just about big wins—it’s about the joy of small winnings that make everyday life more exciting. In a world where challenges can make winning feel distant, we bring the thrill of achievement closer to everyone. By launching this campaign during the IPL, we are engaging with 650 million viewers, reinforcing our commitment to delivering competitive, vernacular, and interactive entertainment that resonates with every Indian.”
MS Dhoni, reflecting on his role in the campaign, added, “Being part of WinZO’s ‘Jaha Jeetega India’ campaign was a wonderful opportunity to celebrate the unstoppable spirit of winning. The campaign beautifully captures that life comes with its own challenges and highlights how WinZO brings those small but meaningful wins. By redefining the gaming experience with immersive and interactive gameplay, WinZO ensures that everyone, no matter where they are, gets to experience the thrill of winning.”
Further strengthening its position as a market leader, WinZO recently collaborated with CarryMinati for India’s biggest YouTube video, featuring the world’s most popular YouTuber, MrBeast, who boasts 455 million+ subscribers across his channels. The video, which brought together 14 of India’s top YouTubers, skyrocketed to the #1 trending spot and garnered an astonishing 4.7 million likes within 24 hours of its release.