Denmark’s Hospitality Scene Evolves as Ruby Hotels Brings its European Growth Strategy to Copenhagen

Tuesday, March 18, 2025

Denmark’s hospitality landscape is set for an exciting transformation as Ruby Hotel, one of Europe’s fastest-growing premium urban brands, expands its footprint with a new 219-room property in Copenhagen’s Frederiksberg district. With a reputation for blending affordable luxury, smart design, and vibrant social spaces, Ruby Hotels is bringing its European growth strategy to Denmark, marking its first venture into the Scandinavian market. Set to open in early 2027, the hotel will feature a rooftop terrace with panoramic city views and a lush winter garden, offering both business and leisure travelers a stylish yet relaxed urban retreat.

Ruby Hotels Expands in Europe with a New Copenhagen Property

Ruby Hotels, a fast-growing premium urban hotel brand, is set to strengthen its presence across Europe by opening its first property in Copenhagen. The new 219-room hotel, located in the vibrant Frederiksberg district, will mark a significant milestone in the company’s expansion strategy.

Following its recent acquisition by InterContinental Hotels Group (IHG), Ruby Hotels has set its sights on Denmark’s capital, transforming an existing office building into a modern boutique hotel. The six-storey property will feature a stunning winter garden on the ground floor and a rooftop terrace offering panoramic views of Copenhagen.

The hotel’s development is being spearheaded in partnership with ECE, Ruby’s long-term collaborator, ensuring a seamless transition from an office space to a sophisticated hospitality hub. With its anticipated opening in early 2027, the hotel aims to cater to both business and leisure travelers seeking an urban escape with a premium yet laid-back ambiance.

Ruby Hotels’ Growing Footprint in Europe

Since its inception in 2013, Ruby Hotels has grown into one of Europe’s most recognized premium urban hospitality brands. The group currently operates 20 hotels across the continent, with another 10 properties in development, reflecting its ambitious expansion plans.

With IHG’s backing, Ruby Hotels is now positioned for even greater growth, leveraging IHG’s global resources and expertise to penetrate new markets while maintaining its distinct brand identity.

The Copenhagen project is particularly significant as it marks Ruby Hotels’ entry into the Scandinavian hospitality market—a region known for its design-driven hotels, strong sustainability focus, and high traveler demand.

By choosing Frederiksberg, one of Copenhagen’s most sought-after districts, Ruby Hotels is strategically positioning itself in a location known for its charming blend of historic elegance, modern retail, and green spaces.

Frederiksberg: A Prime Location for Ruby Hotels’ Expansion

Located in the heart of Copenhagen, Frederiksberg is an ideal setting for Ruby Hotels’ first Danish property. Known for its tree-lined boulevards, upscale boutiques, and vibrant café culture, this district offers a mix of luxury and local charm that perfectly aligns with Ruby Hotels’ brand philosophy.

Travelers staying at the upcoming Ruby Hotel in Frederiksberg can enjoy:

• Proximity to Key Attractions: The hotel’s location places guests near Frederiksberg Gardens, one of Copenhagen’s most beautiful parks, and Copenhagen Zoo, a favorite among families and nature lovers.
• Easy Access to Copenhagen’s City Center: The hotel will offer convenient connections to major landmarks like Tivoli Gardens, Nyhavn, and The Little Mermaid.
• A Blend of Luxury and Culture: Frederiksberg is home to Michelin-starred restaurants, indie boutiques, and art galleries, making it a hotspot for visitors seeking a sophisticated travel experience.

The new Ruby Hotel will bring a fresh, design-forward accommodation option to this prestigious neighborhood, adding to Copenhagen’s dynamic hospitality scene.

What to Expect from Ruby Hotels’ New Copenhagen Property

The six-storey hotel will embody Ruby Hotels’ signature “lean luxury” concept—offering affordable, high-quality experiences with a focus on smart design, stylish interiors, and tech-driven convenience.

Key Features of the Hotel:

1. 219 Thoughtfully Designed Rooms – Balancing comfort and style, the rooms will feature modern Scandinavian aesthetics, premium bedding, and smart technology.
2. Winter Garden on the Ground Floor – A lush indoor oasis designed for relaxation and socialization.
3. Rooftop Terrace with Scenic Views – Overlooking Copenhagen’s skyline, this rooftop will serve as a prime spot for sunset drinks, social gatherings, and cityscape photography.
4. Innovative Hospitality Approach – True to Ruby Hotels’ DNA, the hotel will incorporate self-check-in kiosks, flexible coworking spaces, and personalized digital services.
5. Sustainability-Focused Design – The transformation of the existing building into a hotel aligns with Ruby’s commitment to eco-conscious hospitality.

As part of its philosophy, Ruby Hotels aims to create intimate yet vibrant social spaces where guests can work, relax, and connect with fellow travelers.

A Strategic Partnership: Ruby Hotels & ECE

The development of the Copenhagen property is being carried out in partnership with ECE, a long-standing collaborator of Ruby Hotels. ECE has played a pivotal role in developing multiple Ruby properties across Europe, ensuring seamless execution from concept to completion.

With a proven track record of transforming urban spaces into hospitality gems, ECE is working closely with Ruby Hotels to ensure that the Frederiksberg hotel seamlessly blends modern luxury with Copenhagen’s rich cultural heritage.

This project also demonstrates Ruby Hotels’ ability to repurpose existing buildings, a strategy that aligns with the industry’s increasing focus on adaptive reuse and sustainable hospitality development.

Copenhagen’s Hospitality Boom: Why Now?

Copenhagen’s hotel industry has seen a surge in demand over the past few years, driven by:

• A thriving tourism sector – Denmark’s capital continues to attract millions of visitors annually, thanks to its historical landmarks, culinary scene, and sustainable urban planning.
• Business and conference travel growth – As a leading Nordic business hub, Copenhagen regularly hosts global conferences, summits, and trade shows.
• A rising demand for boutique and lifestyle hotels – Today’s travelers increasingly seek unique, design-focused accommodations, making Ruby Hotels’ concept a perfect fit.

By entering Copenhagen’s competitive hospitality market, Ruby Hotels is making a strategic move that positions it alongside leading international brands while retaining its boutique appeal.

Denmark’s hospitality scene is set for a transformation as Ruby Hotels expands its European presence with a 219-room property in Copenhagen’s Frederiksberg district. Opening in early 2027, the hotel will feature a rooftop terrace and winter garden, offering a stylish urban retreat.

A Major Milestone for Ruby Hotels

With its first Danish property set to open in early 2027, Ruby Hotels continues to reinforce its position as a key player in the European hospitality industry.

The Frederiksberg hotel represents not only a geographic expansion but also an opportunity for Ruby Hotels to introduce its distinctive blend of urban luxury and affordability to the Scandinavian market.

Backed by IHG’s expertise and resources, Ruby Hotels is poised for even greater success in the years ahead, with this Copenhagen project serving as a stepping stone for future Nordic expansions.

Whether for business or leisure, the new Ruby Hotel in Copenhagen is set to offer travelers an exceptional stay in one of Europe’s most vibrant cities.