Eurostat data show Bangladesh exported 1,230.51 million kg of RMG to the EU in the year—up by 10.18 per cent from the previous year's 1,116.77 million kg.
The per-unit price fell to $16.07 per kg in 2024 from $16.88 per kg in the previous year—a sharp 5-per cent drop.
Meanwhile, the EU's overall apparel imports increased by 1.53 per cent YoY in value to reach $92.56 billion in 2024, while the import volume grew by 8.98 per cent YoY.
This resulted in a 6.83-per cent decline in average unit prices, impacting major sourcing countries, including Bangladesh.
China remained the largest apparel exporter to the EU, posting 2.61 per cent YoY export growth to $26.07 billion in 2024. Bangladesh ranked second, followed by Turkiye and India.
All four of these countries, along with Vietnam and Cambodia, also saw declines in unit prices.
Bangladesh maintained its position as a key supplier to the EU market, but the decline in unit prices underscores the need for strategies to address profitability concerns amid global price reductions, media outlets in Bangladesh reported.
Fibre2Fashion News Desk (DS)