Matt O'Riley. Pic: Business Wire
“While adjusting to my new challenge of the Premier League at the start of this season, I discovered that Skechers has the most comfortable and high-performance boots with the stability I need for my game,” said Matt O’Riley. “I'm really excited to showcase Skechers Football to fans in Denmark while representing the brand on the pitch in all my matches—for Brighton and the Danish National Team.”
“As an exciting young player, Matt O’Riley already has a significant track record at the top level, both on the National Team and in the Premier League. With a bright future ahead, it’s the perfect time to officially bring him onto Team Skechers as our first elite football player in Denmark,” added Peter Jørgensen, Country Manager of Skechers Nordic. “We believe he fully aligns with the brand’s profile and will help players across Denmark discover Skechers Football and the signature Comfort That Performs offered by our boots.”
Matt O'Riley began his football career at Fulham's academy at the age of eight and made his first-team debut with Fulham in 2017. He joined Milton Keynes Dons in January 2021, where he impressed and was named EFL's Young Player of the Month in November 2021. In January 2022, he moved to Celtic, playing a key role in multiple league titles with his performance attracting interest from Premier League teams where he signed a five-year contract with Brighton & Hove Albion in August 2024. Internationally, O'Riley has represented both England and Denmark at the youth level and made his senior debut for Denmark in November 2023.
The Skechers Football range spans three Elite styles for men and women including the new Electrum Pack. The Skechers Razor is a lightweight speed boot with an explosive track-inspired design to maximize acceleration and energy return. It features a carbon-infused soleplate for responsive power and agility during play. The SKX_01 is ideal for striking the ball with a custom last meticulously crafted to optimize comfort and deliver a perfect fit for enhancing touch on the field. Both boots are available in standard low-profile with the SKX_01 also available in a high-top version.
In addition to the Elite styles, Skechers also offers a line of Academy boots perfect for all levels of play with maximized performance and comfort, as well as Youth and Kids boots for the next generation of players who want to emulate their favourite stars, featuring an adaptable fit and enhanced comfort in every pair. Both ranges are available in firm ground and turf styles.
Skechers Football launched at the start of the 2023/24 season when the brand signed Bayern Munich striker Harry Kane as the first pro to compete in the boot. Skechers has since expanded its roster with several elite athletes including winger Baris Alper Yilmaz from the Turkey National Team, West Ham United and Ghana National Team winger Mohammed Kudus, Real Betis midfielder Isco Alarcón, Nottingham Forest and Swedish National Team forward Anthony Elanga, Arsenal and Ukrainian National Team defender Oleksandr Zinchenko, as well as additional men’s and women’s professional athletes globally.
Beyond football, the Skechers team of elite athletes competing in the brand’s performance footwear includes basketball stars Joel Embiid, Julius Randle, Terance Mann, Norman Powell, Jabari Walker and Rickea Jackson; golfers Matt Fitzpatrick and Brooke Henderson; pickleball pros Tyson McGuffin and Catherine Parenteau; and Major League Baseball players Clayton Kershaw and Aaron Nola, among others.
Fibre2Fashion News Desk (RM)