IGP, the global D2C multi-category gifting, witnessed a surge in engagement during its Valentine’s Week campaign, celebrating love through an array of trending gifts like flowers, chocolates, and personalized items.
The results reflect a growing trend in heartfelt, meaningful expressions of affection, showing how much people cherish finding the perfect gift for their loved ones.
IGP witnessed a spike in sales during its Valentine’s Day campaign, which exceeded expectations across various key metrics.
The company launched a 360-degree marketing campaign that blended digital, social, and offline strategies to new heights. The brand has redefined Valentine’s celebrations by strategically using incentives such as private plane rides, and yacht parties to drive sales.
The company released this analysis of Valentine’s Day gifting trends for the year 2025, highlighting that the order size during the V-Day campaign was 3 lakh, and order value saw an increase from the previous year.
Tarun Joshi, Founder of IGP, said, “We’re thrilled by the tremendous response to our Valentine’s campaign, surpassing our expectations across key metrics. Flowers emerged as the top-selling item, reflecting the growing demand for thoughtful and meaningful gifts during the Valentine’s season. This campaign has been a testament to IGP’s ability to anticipate customer’s needs and offer innovative gifting solutions that resonate with diverse audiences.”
The company also shared that during Valentine’s week, gifting preferences leaned heavily towards classic choices, with nearly 5 million flower stems sold, and red roses accounted for the majority at 70%.
In addition to flowers – chocolates and teddy bears were top gift choices. Personalized gifts were a part of total orders. The most popular hamper during the campaign combined flowers, chocolates, and teddy bears, comprising a notable share of the overall gifting trend.
Further analysis revealed that customers in metro cities like Delhi NCR, Mumbai, Bengaluru, Hyderabad, and Chennai purchased a share of gifts, while non-metro cities like Ahmedabad, Jaipur, and Pune contributed to the remaining orders.
The romance was alive and thriving, with the biggest order coming from Dubai – a grand purchase worth ₹2.25 lakh – while in India, a standout gesture saw 1,000 roses ordered for ₹50,000. On average, most people expressed their love with 15 flowers, highlighting the enduring charm of floral gifting.
They noticed a shift in customer preferences this year compared to previous years towards personalized gifts, with items such as custom jewelry, photo frames, etc. Traditional choices such as cakes, teddies, and flowers remained strong, with cakes seeing the highest year-on-year growth at nearly 300%.
A distinct shift was noted in demographics this year. While couples and partners shopped the most, there was an uptick in orders from younger generations (ages 20-30), particularly in metro cities.
Additionally, female shoppers were responsible for 52% of Valentine’s Day purchases, while 48% of male customers shopped for their loved ones. The same-day delivery orders increased by 35%, highlighting a rise in last-minute purchases.
IGP’s Valentine campaign drove an increase in website traffic, with 2 million visitors compared to previous months, with a majority of visitors coming through organic search and paid advertisements.
Collaborations with Romedy Now, Big FM, and SUGAR played a crucial role in driving brand awareness, contributing to a notable share of total traffic, thanks to engaging content, influencer collaborations, and contests.
They increased our marketing efforts by 25% in Ad spending this season by focusing on impactful digital and social media campaigns. ‘Amazing Gifts, Samay Par’ campaign, carousel ads, and video creatives emerged as the top-performing ad formats, generating the most engagement and clicks. Influencer partnerships also contributed significantly to the campaign’s success, helping IGP reach a broader, more engaged audience.
IGP’s Valentine’s promotional offers, like limited-time discounts and free delivery on select items, were highly effective. A huge 20% of customers jumped on these deals, especially as Valentine’s Day approached. The timing of these promotions perfectly aligned during the final week of Valentine’s campaign.
The IGP’s data analysis showcases the growth and popularity of Valentine’s Day in India and how it has become an important day for expressing love and affection. The data collected from this campaign will be used to refine product offerings and improve customer engagement strategies for upcoming celebrations.
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