Mumbai: Prasar Bharati, India’s Public Broadcaster, has joined forces with Shucae Films OTT in a strategic collaboration to enhance digital content accessibility and expand entertainment offerings for audiences across platforms. This partnership will see Shucae Films OTT’s diverse content portfolio integrated into Prasar Bharati’s WAVESOTT platform, as well as its linear television channels, significantly broadening the reach of quality storytelling across India.
This collaboration marks a pivotal step in reshaping the digital entertainment landscape by co-developing innovative content tailored to modern audiences. By combining Prasar Bharati’s vast national broadcasting network with Shucae Films’ expertise in digital entertainment, the partnership aims to create inclusive and engaging content that reflects evolving viewer preferences.
As part of this initiative, some of Shucae Films OTT’s most popular shows will now be available on WAVES, including:
- Jaane Kyun
- Ek Ke Peeche Ek
- Love Forever
- It’s a Match
- Yeh Hai Meri Love Story! (Season 1 & Season 2)
- Belt
- Bolo Pencil
- Pyaar Ke Panne (Web Series)
- 3rd Stanza
This integration strengthens WAVES as a premier digital entertainment platform, catering to the diverse preferences of India’s growing streaming audience.
Speaking on the collaboration, Manoj Doogra, CEO of Shucae Films Private Limited, said, “We are excited to partner with Prasar Bharati and leverage the power of WAVES to bring meaningful and creative content to a wider audience. At Shucae Films, our focus is on delivering high-quality, audience-focused storytelling, and this collaboration provides the perfect platform to expand our reach while co-developing fresh content that resonates with viewers. Together, we aim to create a future where both digital and traditional media platforms seamlessly work together to serve diverse entertainment needs.”