Meet man, one instagram post changed his life, built Rs 1000000000 business, made unhappy customer into his girlfriend, he is…, his business is…

Rohan Kashyap’s plans to expand internationally, Burger Bae is set to make an even bigger mark on the global fashion industry.

Rohan Kashyap built Burger Bae which is one of the most popular youth-focused brands in India, with plans to expand internationally. His journey recently caught attention on Shark Tank India Season 4, where he won over judges like Anupam Mittal, Kunal Bahl, and Aman Gupta.

From Ludhiana Rs 100 Crore Brand

Rohan Kashyap comes from a modest family in Ludhiana. He was working at a social media agency when his life took a turn. The streetwear designs he casually shared on Instagram went viral, inspiring him to establish Burger Bae, a direct-to-consumer (D2C) fashion brand.

Quitting Job To Follow His Dream

Five years ago, Rohan made the bold decision to quit his job and chase his dream of creating a unique apparel brand. Burger Bae doesn’t just sell clothes; it develops a bold attitude. Its designs are eye-catching and famous among the youth. The brand’s commitment to sustainability stands out with limited production to minimize waste, 50% less water usage during manufacturing and use of eco-friendly dyes and premium vegan materials.

Customer Turned Co-Founder

In 2023, Janhavi Sikararia was an unhappy customer who complained on Instagram about not receiving her order from Burger Bae. Instead of just apologizing, Rohan offered her lifetime free merchandise. Over time, this interaction turned into a romantic relationship, and Janhavi eventually became the co-founder of Burger Bae.

Overcoming Near Bankruptcy

Rohan also faced several challenges in this journey, at one point, Rohan sold 33% equity for just Rs 1 lakh to partners, almost leading to Burger Bae’s bankruptcy. To save his dream, Rohan borrowed Rs 2 crore from his mother to buy back the stake, showing his determination for his business.

Winning Shark Tank India

Burger Bae’s appearance on Shark Tank India Season 4 was a pivotal moment. Initially, the judges mistook it for a burger joint, but Rohan, along with his sister Ojaswi and co-founder Janhavi, impressed them with their vision and story. They pitched for Rs 1 crore for 2.5% equity (valuing the company at Rs 40 crore). After negotiations, Anupam Mittal, Kunal Bahl, and Aman Gupta offered Rs 2 crore for 20% equity, sealing the deal.