Condoms Ride High on Tastes of India

Flavoured condoms were origi- nally designed to enhance oral sex, making the experience more pleas- ant. However, the introduction of regional flavours suggests that brands are tapping into familiar cultural elements to appeal to Indian consumers.

Data from several quick-com- merce platforms like Swiggy Instamart and others provide addi- tional insights into purchasing trends. Bengaluru leads in online condom purchases, especially flavoured varieties, with peak ordering times between 10 PM and 11 PM. Delhi and Hyderabad also see significant demand, particu- larly during late-night hours, high- lighting how convenience and pri- vacy influence buying behaviour. The shift toward digital purchas- ing reflects changing consumer habits. Another game-changer? Hygiene-focused innovations. “Sexual wellness is an essential part of overall well-being. We include disposal pouches in every pack — something no other brand currently offers. This small but significant feature makes post-use cleanup effortless,” says Vishal Vyas, spokesperson, TTK Healthcare.

Flavoured condoms have become an integral part of India’s sexual wellness industry, accounting for nearly 50% of all condom sales in the country. Manforce, one of India’s leading condom brands, reports that chocolate is the high- est-selling flavour nationwide, reflecting a preference for familiar, sweet flavours. However, regional variations in taste preferences have led to the introduction of unique flavours catering to specif- ic consumer bases. Indian brands are also prioritizing sustainability and quality assurance. “Our flavoured condoms use edible flavours, making them safer and more enjoyable,” Vyas says. According to Grand View Research, the Indian condom mar- ket was valued at approximately $861.3 million in 2023 and is expected to reach USD 1.8 billion by 2030, growing at a CAGR of 11.0% from 2024 to 2030. This expansion is fuelled by rising demand, increased accessibility through e-commerce, and evolving consumer preferences. For example, jasmine-flavored condoms are particularly popular in South India, where floral scents hold cultural significance and are commonly associated with wed- dings, spirituality, and self-care. Meanwhile, paan-flavoured con- doms, perform exceptionally well in northern states like Uttar Pradesh, where paan is a widely enjoyed after-meal treat. The intro- duction of these regionally inspired flavours indicates a strategic move by condom brands to make products more culturally relatable and appealing. This accessibility extends to flavours that resonate with local prefer- ences.

While flavoured condoms are generally safe for use, experts advise caution — especially for vaginal sex. Another con- cern is the potential for micro- abrasions caused by certain flavoured condom coatings. Some ingredients used to enhance taste can dry out the natural vagi- nal moisture, leading to minor tears in the vagi- nal walls. These microscopic injuries can increase the risk of sexually transmitted infections (STIs) and discomfort during intercourse. “Many flavoured condoms con- tain sugars and artificial flavour- ing agents that can disrupt the vaginal pH balance, increasing the risk of infections,” warns Dr. Manvi Verma, Cosmetic Gynaecologist & Female Sexologist at Motherhood Hospital, Kharghar, Navi Mumbai. For individuals with recurrent UTIs (uri- nary tract infections) or a history of vaginal infections, using non-flavoured, hypoallergenic condoms is a safer alterna- tive. Water- based or sili- cone-based lubricants can help maintain vaginal health while reducing friction.

While flavoured condoms remain a fun option for oral sex, health professionals recommend switch- ing to a non-flavoured condom before engaging in vaginal inter- course to avoid potential complica- tions. Brands have started addressing these concerns by introducing edible-flavoured con- doms with safer ingredients, but consumers must remain informed about what they are using. Dr. Manvi Verma, adds “While they’re great for oral use, they should be avoided for vaginal sex if you have sensitive skin or are prone to infec- tions.”

The presence of artificial flavouring agents and non-latex materials in some flavoured con- doms may also cause irritation, itching, or allergic reactions, par- ticularly in individuals with latex allergies or sensitive skin. Dr. Verma stresses the importance of checking ingredient labels before use, as some brands may contain additives that are not suit- able for all users. “Some people may develop aller- gic reactions to latex or certain flavours, so it’s always best to do a patch test or consult a doctor if you’re unsure.” Beyond flavours, Indian brands are innovating to enhance both safety and user experience. Many brands use climax delay oils, which can be messy and inconsistent, but some condom brands use a specialized climax delay cream to ensure targeted action, better absorption, and a cleaner experience.

Today, India is the most populous country in the world. India’s sexu- al wellness industry is on the brink of rapid growth, driven by Millennials and Gen Z consumers who see pleasure as part of overall well-being. India’s evolving sexual wellness market isn’t just about flavours—it’s about choice, acces- sibility, and breaking taboos. Whether flavoured condoms are a passing trend or a lasting shift, they reflect an important cultural moment: the normalization of pleasure as a part of overall well- being. And as brands continue to innovate, educate, and remove stigma, the future of India’s sexual wellness industry looks both excit- ing and inclusive.