Ceará, Brazil: A Rising Star in Global Tourism

Monday, February 3, 2025

Ceará, one of Brazil’s most breathtaking destinations, showcased its tourism potential at FITUR 2025 in Madrid. In an exclusive interview with Travel And Tour World, Thiago Marques, Director of Marketing, highlighted how the region is strengthening its presence in the European and North American markets. With its diverse attractions spanning pristine beaches, adventure tourism, cultural heritage, and nature reserves, Ceará is positioning itself as a premier global destination.

Key Marketing Strategies for 2025-2026

Ceará’s tourism board is investing in a comprehensive marketing strategy to attract international tourists. According to Marques, they focus on:

• Participating in Major Tourism Fairs: Presence at global events like ITB Berlin, BTL Lisboa, and FITUR Madrid to increase visibility.
• B2B and B2C Engagement: Collaboration with airlines, hotel chains, travel agencies, and investors to strengthen partnerships.
• Advertising Campaigns: Targeted promotional efforts in magazines, newspapers, airport displays, and metro stations.
• Roadshows and Events: Engaging with key stakeholders across Europe and North America to boost Ceará’s brand.

Ceará’s Key Source Markets

Marques emphasized that the majority of international tourists come from Portugal and France, thanks to direct flights between Lisbon, Paris, and Fortaleza. Spain, Argentina, and Chile are also growing markets. A new direct flight route from Fortaleza to Santiago is expected to increase Chilean tourist arrivals.

Expanding to New Tourism Markets

While Ceará is already a favorite among Portuguese and French travelers, the state is keen on expanding its reach to Germany, the United Kingdom, and the United States. With five weekly flights from Fortaleza to Miami, Ceará aims to attract more American visitors by leveraging its accessibility and diverse attractions.

What Makes Ceará a Must-Visit Destination?

Ceará is renowned for its coastline, offering a variety of beach experiences:

• Secluded Virgin Beaches: Ideal for those seeking privacy and untouched nature.
• Family-Friendly Beach Resorts: Perfect for group travelers and families with young children.
• Adventure Tourism: Activities like kite surfing, hiking, and dune buggy rides.

Beyond the coast, Ceará’s inland regions offer breathtaking waterfalls, hiking trails, and cultural experiences. The southern part of the state is rich in handicrafts and religious tourism, offering a deeper dive into Brazil’s traditions.

Final Thoughts from Thiago Marques

Ceará is more than just beaches—it’s a diverse, vibrant destination with something for every traveler. Whether you’re looking for adventure, relaxation, culture, or nature, Ceará promises an unforgettable experience.

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