The Rise of Gen Z in the Indian Marketplace: Trends & Impact

As India continues to experience rapid economic growth, a new consumer cohort is emerging as the dominant force in the market. Generation Z, born between the late 1990s and early 2010s, already represents 40% of India’s population, roughly 377 million people, and is poised to significantly reshape the Indian consumer landscape in the coming years. […] The post The Rise of Gen Z in