Amagi, a player in cloud-based SaaS technology for broadcast and connected TV (CTV), announced the release of its 14th Amagi Global FAST Report, which highlights content providers’ shift toward unified, platform-agnostic distribution to amplify reach and monetization.
The traditional boundaries between video services are blurring, with pay TV services now offering FAST (Free Ad-supported Streaming TV) channels, SVOD (Subscription Video on Demand) platforms introducing ad-supported tiers, and FAST services blending linear channels with AVOD (Advertising-Based Video on Demand) content.
Read More
To be more agile, efficient, and profitable in addressing evolving consumer preferences, content providers are embracing unified distribution strategies that enable them to reduce costs instead of creating separate teams and infrastructure.
Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi, said, “The media landscape is rapidly evolving, and the old ways of distributing content in silos just won’t cut it anymore. Our latest report shows a significant trend: Viewers are flocking to free streaming services, but they’re getting frustrated with the fragmented experience of jumping between multiple platforms.”
“This presents a clear opportunity in the market, as video services that can offer a seamless, integrated experience combining free, paid, and ad-supported models will stay on top.
“Content providers need to take a hard look at their distribution strategies, break down their silos, and unify operations. While unifying steaming operations will deliver efficiency, it’s ultimately about meeting the changing demands of today’s viewers,” Srinivasan added.
The 14th Amagi Global FAST Report offers data and insights derived from 3,300+ FAST channels that use Amagi THUNDERSTORM, the company’s server-side ad insertion (SSAI) platform.
Key takeaways from the 14th Amagi Global FAST Report include:
- News remained the most popular genre in APAC with 40% HOV (Hours of Viewing) share, followed by Entertainment at a 23% share.
- Within the Entertainment genre, Comedy, Drama, Horror and Reality accounted for 30% of the HOV.
- Music is the best monetized genre in APAC. Monetization of Kids channels remains the lowest.
- Of the ~300 new channels launched in APAC, ~100 were Entertainment, ~70 were News and ~50 were Documentaries.
Amagi provides a complete suite of channel creation, distribution, and monetization solutions. The company’s clients include some of the world’s biggest names, including Hearst Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.
