Bajaj Group Launches ‘Bajaj Elevate India’ Campaign on Republic Day, Highlighting Impactful CSR Initiatives

Bajaj
Group
is
proud
to
announce
the
launch
of
its
Republic
Day
campaign,
Bajaj
Elevate
India
–
Viksit
Bharat
Dhyeya
Hamara,
celebrating
its
long-standing
commitment
to
empowering
rural
communities.
As
part
of
the
campaign,
the
group
will
release
five
teaser
videos
followed
by
a
28-minute
CSR
film,
which
will
air
on
DD
Kisan
channel
on
26th
January
at
4:00
PM.
The
film
will
also
be
available
on
Bajaj
Group’s
YouTube
channel.

Watch
the
film
here:

Bajaj
Elevate
India
(Hindi)
Bajaj
Elevate
India
(English)
–
YouTube

Shishir
Bajaj,
Chairman,
Bajaj
Foundation
and
Bajaj
Group
Patriarch

The
film
highlights
the
transformative
work
of
the
Bajaj
Foundation,
the
CSR
arm
of
Bajaj
Group,
operating
through
the
Jamnalal
Kaniram
Bajaj
Trust
in
Sikar,
Rajasthan,
and
the
Kamalnayan
Jamnalal
Bajaj
Foundation
in
Wardha,
Maharashtra,
and
Lalitpur,
Uttar
Pradesh.
Over
the
past
15
years,
these
trusts
have
positively
impacted
more
than
5
lakh
families
and
touched
the
lives
of
over
22
lakh
individuals
by
addressing
challenges
like
water
scarcity,
farmer
suicides,
and
rural
poverty
through
their
key
initiatives
driving
sustainable
agriculture,
water
resource
management,
women
empowerment,
livelihood
opportunities
and
skills
development
for
the
youth.

Bajaj
Group’s
Republic
Day
Greetings
with
Bajaj
Elevate
India
campaign

Commenting
on
the
campaign,

Shri
Shishir
Bajaj,
Chairman
of
Bajaj
Foundation
and
patriarch
of
Bajaj
Group,
stated,
“As
the
grandson
of
Shri
Jamnalal
Bajaj,
a
visionary
who
championed
rural
empowerment,
and
the
son
of
Shri
Kamalnayan
Bajaj,
I
feel
honored
to
continue
their
mission
of
nation-building
and
self-reliance.
Together
with
my
sons,
Kushagra
Bajaj
and
Apoorv
Bajaj,
we
are
committed
to
creating
sustainable,
self-reliant
communities.
I
am
happy
that
DD
Kisan
has
decided
to
telecast
our
film
on
their
channel
that
has
a
dedicated
viewer
base
from
our
country’s
farming
community.
Our
aim
is
to
reach
out
to
each
and
every
Indian
primarily
our
rural
communities
and
inspire
them
to
become
self-reliant
problem
solvers
in
this
era
of
growth
and
collaboration.
I
urge
to
watch
our
film
and
associate
with
Bajaj
Group’s
enduring
commitment
to
a
Viksit
Bharat
envisioned
under
the
leadership
of
our
honourable
prime
minister
Shri
Narendra
Modi.”

Key
Highlights
of
Bajaj
Foundation’s
Work
include

• 
  
  Rejuvenated
  245
  rivers
  and
  constructed
  over
  8,000
  water-harvesting
  structures,
  benefiting
  90,000+
  families.

• 
  
  Trained
  1.25
  lakh
  farmers
  in
  natural
  farming
  and
  made
  1.6
  lakh
  acres
  chemical-free.

• 
  
  Formed
  4,421
  Self-Help
  Groups
  (SHGs),
  benefitting
  56,000+
  families
  and
  promoting
  women’s
  empowerment.

• 
  
  Supported
  in
  the
  establishment
  of
  over
  40
  Farmer
  Producer
  Organisations
  across
  Maharashtra
  and
  Rajasthan
  that
  have
  over
  10000+
  shareholders
  turning
  farmers
  to
  Agro
  entrepreneurs.

• 
  
  Installed
  6,000+
  biogas
  plants
  and
  distributed
  4,000+
  solar
  units
  to
  support
  renewable
  energy
  in
  rural
  areas.

• 
  
  Regular
  health
  camps
  and
  mobile
  dispensaries
  have
  reached
  37,000+
  villagers.

Bajaj
Group,
led
by

Group
Chairman
Kushagra
Bajaj,
is
a
diversified
conglomerate
with
a
rich
legacy
in
both
business
and
philanthropy.
Its
flagship
entities
include:

• 
  
  Bajaj
  Hindusthan
  Sugar
  Limited:
  India’s
  one
  of
  the
  largest
  sugar
  and
  ethanol
  manufacturing
  company
  with
  a
  sugarcane
  crushing
  capacity
  of
  1.36
  lakh
  tonnes
  per
  day,
  producing
  800
  Kilo
  Litres
  of
  Ethanol
  per
  day.

• 
  
  Bajaj
  Consumer
  Care:
  A
  leading
  name
  in
  the
  FMCG
  sector
  with
  popular
  brands
  like
  Bajaj
  Almond
  Drops
  Hair
  Oil
  and
  Bajaj
  100%
  Pure
  Oils.

• 
  
  Bajaj
  Energy
  along
  with
  Lalitpur
  Power
  generation
  Company
  Limited:
  A
  prominent
  player
  in
  the
  thermal
  power
  generation
  industry
  producing
  2430MWs
  in
  Uttar
  Pradesh.

While
driving
industrial
growth,
the
Bajaj
Group
remains
deeply
rooted
in
its
social
responsibility
ethos,
aligning
its
business
practices
with
the
vision
of
Aatmanirbhar
Bharat
(self-reliant
India)
and
Viksit
Bharat
(developed
India).

For
more
information,
visit

www.bajajgroup.org
or

www.bajajfoundation.org 

Social
Media
Handles:
@thebajajfoundation
@bajajgroupofficial

Hashtags:
#BajajFoundation
#BajajGroup
#CSR
#RuralDevelopment
#SustainableAgriculture
#AatmanirbharBharat
#ViksitBharat