Friday, January 24, 2025
Lake Toba, Borobudur, Mandalika, Labuan Bajo, and Likupang lead Indonesia’s push for sustainable tourism, attracting global travelers and boosting local economies.
Indonesia is ramping up efforts to elevate its five super-priority destinations—Lake Toba, Borobudur, Mandalika, Labuan Bajo, and Likupang—as part of a broader strategy to promote sustainable tourism. These initiatives are designed to attract high-value travelers, boost local economies, and support the nation’s ambitious goal of welcoming 16 million international visitors by 2025.
By November 2024, Indonesia had achieved nearly 12.7 million foreign tourist arrivals, marking a 20.2% increase compared to the previous year. This growth highlights the country’s steady tourism recovery and its expanding appeal to global travelers.
Tourists are increasingly drawn to these destinations, seeking unique cultural and natural experiences that go beyond Bali’s traditional tourism hotspots. These less-commercialized regions offer a fresh perspective on Indonesia’s rich heritage and biodiversity.
Likupang stands out as a key example of Indonesia’s shift from mass tourism to a focus on longer stays and regenerative travel. Ni Made emphasized that Likupang, known for its diverse flora and fauna, embodies sustainable tourism by delivering authentic, nature-driven experiences. This aligns perfectly with Indonesia’s “Keep the Wonder” campaign, which aims to inspire meaningful and eco-conscious exploration.
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