On February 7 at Hotel Peter & Paul in New Orleans, GQ will partner with the American designer Emily Adams Bode Aujla to stage a runway presentation—the inaugural GQ Bowl fashion show—showcasing her Spring 2025 Bode Rec. collection. And you can watch it all happen live right here on GQ.com.
The 2025 GQ Bowl is many things. A toast to the global symbiosis of sports and fashion. A nod to Bode Aujla’s ongoing homage to historical sportswear traditions. Plus, it’s a party, so hopefully it’ll also just be a freaking good time.
Per Bode Aujla, her new Bode Rec. collection draws inspiration from her father’s football past (he played in high school and college), as well as the festive spirit of the Big Easy.
“There’s a throughline with the football narrative, but largely, what was so inspiring, we dove into this idea of parade culture, festival culture, homecoming parades,” the designer told The Business of Fashion earlier this month. “New Orleans has such a huge celebration of that culture.”
Mark your calendars for February 7, and in the meantime, here’s what you need to know ahead of the big night.
Yes! The official GQ Bowl livestream will kick off here on GQ.com and GQ’s YouTube channel starting at 7 p.m. ET/6 p.m. CT.
Good question! The 2025 GQ Bowl is generously presented by Samsung Galaxy, Lexus, and Glenmorangie.