- Prime Video’s Mirzapur S3 takes the top spot in 2024, crossing the 30 Mn viewership mark.
- Prime Video and Netflix dominate the Top 15 list, with five entries each.
- JioCinema’s Bigg Boss OTT S3 tops the unscripted category
- Netflix dominates the Hindi direct-to-OTT films category, claiming 11 of the top 15 spots, including the top 8.
- Squid Game S2 is not only the most-watched International original in India in 2024, but of all-time.
- Established franchises dominate, with 7 entries in the Top 10.
Ormax Media’s latest report reveals the standout trends and performances across a range of original content in Hindi, International, Telugu, and Tamil languages. This report looks at the top original shows and films released in 2024, in Hindi, International, Telugu, and Tamil languages, on three parameters: Viewership, Marketing Buzz, and Content Strength.
The report highlights the dominance of Prime Video and Netflix, with both platforms securing five spots each in the top 15 most-viewed originals.
Mirzapur Season 3, on Prime Video, led the charge, crossing a significant milestone of 30 million views, affirming its popularity. Meanwhile, JioCinema’s Bigg Boss OTT Season 3 topped the unscripted category, showcasing the growing appeal of reality television formats in India.
The diverse selection of non-fiction content, including TV extensions, documentaries, game shows, and influencer-driven reality formats, further reflects the changing tastes of the Indian streaming audience.
(Ep 1 features Michelle Francis of Godrej Industries Group, and CK Shenoy
In the realm of Hindi direct-to-OTT films, Netflix also emerged as a clear leader, with 11 of the top 15 films of the year, including the top 8 spots.
The success of Squid Game Season 2 on Netflix is another milestone, as it not only became the most-watched international original in India for 2024 but also broke all-time viewership records, further solidifying the platform’s popularity in the country.
The year saw established global franchises leading the way, with seven entries in the top 10, reflecting the market’s increasing preference for proven hits.
Although the report covers streaming originals across all major platforms, excluding YouTube, a special mention is warranted for India’s Got Latent, a YouTube original on the Samay Raina channel. Had YouTube originals been included in the report, it is noted that the show would have comfortably secured a spot in the top 3 list of most-viewed originals.
With 2024 now behind us, the report shows that streaming platforms, particularly Prime Video and Netflix, are reshaping the entertainment consumption habits of Indian audiences, with a steady rise in both viewership and content diversity.
