Centerfruit, the popular gum brand from Perfetti Van Melle, has launched a new campaign that celebrates its fruity flavor. The campaign centers around the tagline Kaisi Jeebh Laplapayee, which highlights the delectable experience that keeps consumers coming back for more.
Directed by renowned filmmaker Prasoon Pandey, the new TVC showcases Centerfruit’s unique ability to offer a taste sensation that captivates and delights with every bite. With this bold and playful new approach, Centerfruit reinforces its core promise of providing an irresistible fruity flavor that leaves a lasting impression.
Read More
Centerfruit has long been recognized for its distinctive flavor and engaging communication. This new campaign builds upon the brand’s core strengths, bringing them to life in a contemporary, fresh manner that aligns with the preferences of today’s consumers.
WATCH COMMSCAST - THE REPUTATION PODCAST POWERED BY ADFACTORS PR
(Ep 1 features Michelle Francis of Godrej Industries Group, and CK Shenoy
In this new execution for Kaisi Jeebh Laplapayee, the focus is all on the irresistible taste of Centerfruit, with a stranded city lady’s need to reach the airport quickly (while being on a bullock cart!) causes the bullock cart driver to think creatively and use his craving for Centerfruit to find a hilarious solution to this problem.
Gunjan Khetan, Chief Marketing Officer, Perfetti Van Melle India, said “‘Kaisi Jeebh Laplapayee’ is more than a tagline; it’s an expression that captures the essence of Centerfruit’s promise of irresistible taste. With this campaign, we’re bringing the focus on our signature product functionality and taste, delivering a fun and irresistible experience that leaves consumers coming back for more. It’s a true reflection of our dedication to turning every bite into a burst of joy.”
With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all wrapped up in one irresistible chew.
