Integrated communications agency Confiance Communications has secured the PR mandate for sports nutrition and wellness brand Nutrabay, founded by brothers Shreyans Jain, Divay Jain, and Sharad Jain.
As a part of the mandate, Confiance will manage Nutrabay’s comprehensive communications plan, encompassing the development of a robust PR framework, crafting key brand messaging, fostering resilient media and stakeholder relationships, and devising a dynamic content strategy.
The agency will closely collaborate with Nutrabay’s Corporate Communications team to bolster the company’s market positioning as a leading sports nutrition and wellness brand. Through strategic communications, Confiance aims to expand Nutrabay’s reach across diverse consumer segments – from fitness enthusiasts and athletes to wellness-conscious individuals across India.
Speaking about the partnership, Bushra Ismail, Founder & Chief Strategist Confiance Communications, said, “We are excited to partner with Nutrabay, a brand that’s redefining the sports nutrition landscape in India. Confiance endeavours to spotlight their innovative approach to making premium nutrition accessible to all Indians.
“With their pharmaceutical-grade manufacturing standards and focus on quality, Nutrabay is well-positioned to become a category leader in India’s growing wellness market. We look forward to amplifying their success story and establishing them as a trusted voice in the sports nutrition space,” Ismail said.
Commenting on the partnership, Shreyans Jain, Founder, Nutrabay, said, “As we accelerate our mission to democratise access to premium sports nutrition in India, having the right communications partner is crucial. Confiance’s proven expertise in building compelling brand narratives will be instrumental in taking our story to a wider audience and establishing Nutrabay as India’s most trusted nutrition brand.”
Founded by seasoned publicist Bushra Ismail in 2019, Confiance Communications has established a strong foothold as one of India’s most reliable and outcome-driven PR agencies, particularly within the startup and venture capital ecosystems. The agency has an exceptional track record of catapulting the media and digital presence of over 90 organisations in India and abroad.
Confiance’s esteemed clientele includes notable brands like The Quorum Club, Leo Capital, Turkiye Tourism, Salad Days, Transition VC, Bureau ID, PlanetSpark, ProcMart, and Khyaal, among other distinguished names. Additionally, the agency has successfully partnered with listed entities such as ProcMart (part of IndiaMART), TIL Limited and Just Herbs (acquired by Marico), among others.
