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With the holiday season upon us, many companies are finding ways to take advantage through deals, promotions, or other campaigns. OpenAI has found a way to participate with its "12 days of OpenAI" event series.

On Wednesday, OpenAI announced via an X post that starting on Dec. 5, the company would host 12 days of live streams and release "a bunch of new things, big and small," according to the post. 

Here's everything you need to know about the campaign, as well as a round-up of every day's drops. 

What are the '12 days of OpenAI'?

OpenAI CEO Sam Altman shared a bit more details about the event, which kicked off at 10 a.m. PT on Dec. 5 and will occur daily for 12 weekdays with a live stream featuring a launch or demo. The launches will be both "big ones" or "stocking stuffers," according to Altman. 

What has been dropped so far?

Friday, December 13

One of OpenAI's most highly requested features has been an organizational feature to better keep track of your conversations. Today, OpenAI delivered a new feature called "Projects."

Thursday, December 12

When the live stream started, OpenAI addressed the elephant in the room -- the fact that the company's live stream went down the day before. OpenAI apologized for the inconvenience and said its team is working on a post-mortem to be posted later today. 

Then it got straight into the news -- another highly-anticipated announcement: 

Wednesday, December 11

Apple released iOS 18.2 today. The release includes integrations with ChatGPT across Siri, Writing Tools, and Visual Intelligence. As a result, today's live stream focused on walking through the integration. 

All of the above features are subject to ChatGPT's daily usage limits, the same way that users would reach limits while using the free version of the model on ChatGPT. Users can choose whether or not to enable the ChatGPT integration in Settings.

Read more about it here: iOS 18.2 rolls out to iPhones: Try these 6 new AI features today

Tuesday, December 10 

Read more about it here: I'm a ChatGPT power user - and Canvas is still my favorite productivity feature a month later

Monday, December 9

OpenAI teased the third-day announcement as "something you've been waiting for," followed by the much-anticipated drop of its video model -- Sora.  Here's what you need to know:

Friday, December 6:

On the second day of "shipmas," OpenAI expanded access to its Reinforcement Fine-Tuning Research Program:

Thursday, December 5: 

OpenAI started with a bang, unveiling two major upgrades to its chatbot: a new tier of ChatGPT subscription, ChatGPT Pro, and the full version of the company's o1 model

The full version of o1: 

ChatGPT Pro:

Where can you access the live stream?

The live streams are held on the OpenAI website, and posted to its YouTube channel immediately after. To make access easier, OpenAI will also post a link to the live stream on its X account 10 minutes before it starts, which will be at approximately 10 a.m. PT/1 p.m. ET daily.