Vi unveils ‘Superhero’ prepaid plans with unlimited data to woo customers

Vodafone Idea (Vi) is stepping up its game to retain subscribers and attract new ones with its latest “Superhero” prepaid plans. Amidst increasing competition and declining revenue market share, Vi has revamped 19 prepaid plans to include unlimited data benefits, aiming to lure users back from rivals Jio and Airtel.

Vi Superhero prepaid plans: Benefits
The Superhero plans bring unlimited data benefits from 12 AM to 12 PM daily, catering to night owls, early risers, and productivity-driven users. Vodafone Idea says the benefits should particularly appeal to data-savvy youth and women.

Additionally, users can roll over unused weekday data to weekends with the Weekend Data Rollover feature, offering more flexibility. Subscribers can also enjoy 2GB of free backup data every month via the Vi app.

Vi Superhero eligible prepaid plans
These benefits are now available on all Vi prepaid plans offering 2GB/day or more (starting at Rs 365). The full list is as follows:

Plan Price	Validity	Data	OTT Benefits
Rs 365	28 days	2GB/day data	NA
Rs 379	1 month	2GB/day data	NA
Rs 407	28 days	2GB/day data	30 days SUNNXT
Rs 408	28 days	2GB/day data	28 days SonyLIV
Rs 409	28 days	2.5GB/day data	NA
Rs 449	28 days	3GB/day data	28 days access to 15 OTTS on mobile and TV
Rs 469	28 days	2.5GB/day data	3 months Disney+ Hotstar Mobile
Rs 539	28 days	4GB/day data	NA
Rs 649	56 days	2GB/day data	NA
Rs 795	56 days	3GB/day data	NA
Rs 979	84 days	2GB/day data	84 days access to 15 OTTS on mobile and TV
Rs 994	84 days	2GB/day data	3 months Disney+ Hotstar Mobile
Rs 996	84 days	2GB/day data	90 days Prime Lite
Rs 997	84 days	2GB/day data	90 days SUNNXT
Rs 998	84 days	2GB/day data	84 days SonyLIV
Rs 1,599	84 days	2.5GB/day data	84 days Netflix Basic
Rs 3,599	365 days	2GB/day data	NA
Rs 3,699	365 days	2GB/day data	1yr Disney+ Hotstar
Rs 3,799	365 days	2GB/day data	1yr Prime Video Mobile

A fight against declining market share
Vi’s aggressive push comes at a critical time. The company’s revenue market share fell to a historic low of 14.5 percent during Q2 FY24, down from 15 percent in the previous quarter, as per TRAI data. Rivals Jio and Airtel dominate with shares of 42% and 39%, respectively. Vi’s struggles stem from underwhelming investments in network infrastructure, causing millions of users to switch to competitors.

Despite losing 5 million subscribers last quarter, Vi’s tariff hikes contributed to its fourth consecutive quarter of revenue growth. However, CEO Akshaya Moondra admitted that recent investments have yet to stop subscriber losses significantly.

Vi’s Superhero plans aim to bridge the gap between affordability and user satisfaction. By offering unlimited data for half a day and data rollover benefits, Vi is targeting digital-savvy customers to regain its footing in the fiercely competitive telecom market. Financial Express