Prayagraj: In order to provide employment to rural women at the Maha Kumbh under State Livelihood Mission, mela authorities have decided to allocate stalls and shops to women associated with various self-help groups.
Millions of visitors will flock the mela not only to take part in holy dip rituals but also to indulge in food, snacks, and shopping for household essentials. The mission aims to integrate rural women into the economic activities of the Maha Kumbh. Deputy Commissioner NRLM Rajeev Kumar Singh said the plan includes assigning rural women the responsibility of running five canteens in the mela grounds.
He further added, "A proposal has been submitted to the Kumbh Mela Authority to allocate 10 shops per sector for these women, alongside 40+ shops in the Saras Haat section of the mela campus. This initiative is expected to create employment opportunities for over 5,000 rural women."
He added that the products sold at the stalls and shops set up by rural women at the Maha Kumbh will be crafted to promote the branding of Prayagraj Maha Kumbh, spreading its recognition from cities and towns to every village street.
These stalls will feature a variety of multipurpose items. Given the cold weather during the Maha Kumbh, mufflers are being made with the Maha Kumbh logo and sloga.
Singh said, "Selfie caps designed for the younger generation are being made to protect from the cold while offering a stylish touch for selfies." Neha Nishad from Eklavya Ajeevika Mahila Samuh said, "The women in my group are producing these items, all featuring the Kumbh logo. The Angavastram kept in the baskets being prepared for Prasad will also have the logo and slogan of Maha Kumbh."
The state govt is actively promoting production and use of Shri Anna, and the Prayagraj Maha Kumbh will serve as an important platform for this initiative. The National Rural Livelihoods Mission (NRLM) plans to set up Shri Anna counters at the event, offering nutritious products at five canteens and a cafeteria for breakfast and lunch.
Additionally, more than half a dozen counters selling Shri Anna products, sourced directly from Shri Anna-producing farmers, will be set up in the district. Chinta Devi, President of Nari Shakti Prerna Sankul Samiti, said that various products made from barley, sorghum, millet, and desi jaggery will also be available at these stalls at the Maha Kumbh.
Prayagraj: In order to provide employment to rural women at the Maha Kumbh under State Livelihood Mission, mela authorities have decided to allocate stalls and shops to women associated with various self-help groups.
Millions of visitors will flock the mela not only to take part in holy dip rituals but also to indulge in food, snacks, and shopping for household essentials. The mission aims to integrate rural women into the economic activities of the Maha Kumbh. Deputy Commissioner NRLM Rajeev Kumar Singh said the plan includes assigning rural women the responsibility of running five canteens in the mela grounds.
He further added, "A proposal has been submitted to the Kumbh Mela Authority to allocate 10 shops per sector for these women, alongside 40+ shops in the Saras Haat section of the mela campus. This initiative is expected to create employment opportunities for over 5,000 rural women."
He added that the products sold at the stalls and shops set up by rural women at the Maha Kumbh will be crafted to promote the branding of Prayagraj Maha Kumbh, spreading its recognition from cities and towns to every village street.
These stalls will feature a variety of multipurpose items. Given the cold weather during the Maha Kumbh, mufflers are being made with the Maha Kumbh logo and sloga.
Singh said, "Selfie caps designed for the younger generation are being made to protect from the cold while offering a stylish touch for selfies." Neha Nishad from Eklavya Ajeevika Mahila Samuh said, "The women in my group are producing these items, all featuring the Kumbh logo. The Angavastram kept in the baskets being prepared for Prasad will also have the logo and slogan of Maha Kumbh."
The state govt is actively promoting production and use of Shri Anna, and the Prayagraj Maha Kumbh will serve as an important platform for this initiative. The National Rural Livelihoods Mission (NRLM) plans to set up Shri Anna counters at the event, offering nutritious products at five canteens and a cafeteria for breakfast and lunch.
Additionally, more than half a dozen counters selling Shri Anna products, sourced directly from Shri Anna-producing farmers, will be set up in the district. Chinta Devi, President of Nari Shakti Prerna Sankul Samiti, said that various products made from barley, sorghum, millet, and desi jaggery will also be available at these stalls at the Maha Kumbh.