Star Sports has received the National Award in the category of Institutions Engaged in Empowering Persons with Disabilities 2024 for its Sign Language and Descriptive Commentary Feed. The initiative, introduced in 2024, was recognized for its positive impact on Deaf, Hard-of-Hearing, and Visually Impaired fans.
The award was presented at a ceremony in New Delhi, where Honourable President of India, Droupadi Murmu, conferred the recognition. The initiative aims to make live sports more accessible by providing real-time sign language interpretation and specialized descriptive commentary, allowing viewers with hearing and visual impairments to enjoy the game fully.
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This effort by Star Sports breaks communication barriers and ensures a more inclusive viewing experience for all fans. The initiative simplifies broadcasts without compromising the excitement, fostering a community spirit by enabling diverse audiences to experience live sports together.
