Developers plan to build expensive homes near Myrtle Beach oceanfront. Here’s what we know

A developer wants to build new expensive homes near the Myrtle Beach oceanfront, but details still need finalizing. The City of Myrtle Beach Planning Commission examined a mixed-use high-density plan in its Nov. 19, 2024, meeting.

Horry County Land Records shows the land is less than an acre large and previously sold for more than a million dollars in August 2024. LP Property LLC now owns the property, and the South Carolina Secretary of State’s website shows Myrtle Beach’s Joshua Laniado is the company’s registered agent.

In an interview with The Sun News, Laniado said four three-floor homes will be built on the property and will not be mixed-use. He added the homes would sell for $700,000 when finished but didn’t give a timeline for completion of construction.

Laniado said the plan needs approval on two readings from the Myrtle Beach city council before receiving final approval. The project joins other projects to add more upscale homes to the oceanfront area of Myrtle Beach.

In January 2024, construction began on the seven-unit townhome development along North Kings Highway near the Whiskey Roots restaurant at 205 North Kings Highway. The Sun News reported in January 2024 that the townhomes could be short-term rentals and cost about $600,000.

The project isn’t Laniado’s only one along the Grand Stand. In 2023, Laniado was involved in building a new hotel called Ocean Escape Resort in North Myrtle Beach and is overseeing the redevelopment of the former location of Shark Attack Adventure Golf, which closed in 2017.