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Taylor Swift’s newest Eras Tour book and vinyl album drew eager fans and their parents to Target stores across the US early on Black Friday. Thousands lined up to get their hands on exclusive merchandise, adding to the frenzy surrounding Swift’s record-breaking tour, per a Reuters report.
The partnership comes as Target faces slowing sales, with shoppers increasingly favouring rival retailers. By teaming up with Swift, the retail giant hopes to leverage her immense popularity to reignite consumer interest and drive foot traffic into its nearly 2,000 locations nationwide.
The partnership comes as Target faces slowing sales, with shoppers increasingly favouring rival retailers. By teaming up with Swift, the retail giant hopes to leverage her immense popularity to reignite consumer interest and drive foot traffic into its nearly 2,000 locations nationwide.
Swifties lined up outside Target stores in freezing temperatures to snap up Taylor Swift's newest merchandise https://t.co/qz7jCQRHsU pic.twitter.com/W1MPBL8cKu
— Reuters (@Reuters) November 30, 2024
(Edited by : Shweta Mungre)
First Published: Nov 30, 2024 11:49 AM IST
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