Since its launch in 2020, the smartphone company iQOO has sold phones online in India. Now, it plans to expand into the offline market.
According to credible sources, Vivo-exclusive shopfronts and other retail channels would be used to introduce the brand into the offline market. This implies that before making a purchase, buyers will be able to test out iQOO gadgets at these physical locations.
Amazon India is the e-commerce platform that iQOO has been using to sell phones since entering the Indian market. The iQOO 13 event in India next week is probably when the offline market availability will be formally announced.
The brand’s online presence should be enhanced by the availability of iQOO devices in physical stores. Fans of iQOO should find that the brand’s omnichannel experience improves the overall experience when they browse the product catalogue online and shop in physical stores. Online shoppers can also visit local retail locations to view iQOO devices at the same time.
The company has more than a million users and is one of the few smartphone manufacturers with an active community, iQOO Connect. On December 3, iQOO will introduce its flagship smartphone, the iQOO 13.