Shriram Finance Ltd, the flagship company of the Shriram Group has launched an new brand campaign titled #TogetherWeSoar. This campaign reflects Shriram Finance’s commitment to partner with aspiring India, highlighting the power of connection and unity.
According to the brand, many Indians today are embracing the ‘So, what?’ philosophy, reflecting the aspiration to overcome challenges on their journey to success. This campaign aims to celebrate this spirit and portray partnership as a means to soar ahead, drawing inspiration from Rahul Dravid’s own life.
According to the brand, the message is clear: “Together, we soar. By building strong relationships with our customers, we help them step into their power and achieve their dreams.”
Cricket legend Rahul Dravid features as the brand ambassador, embodying the values of teamwork and resilience that Shriram Finance also stands for. His presence reinforces the brand’s commitment to nurturing partnerships that inspire growth.
Adding to the campaign’s impact, renowned actor Naseeruddin Shah lends his voice to the Hindi version of the ad film, titled Har Indian ke Saath: Judenge. Udenge.
Having acted and directed in films for more than 50 years, the Padma Bhushan and Padma Shri Awardee has received multiple accolades for his exceptional contributions to Indian cinema.
His powerful voice to the message of Shriram Finance emphasizes the dedication to helping individuals achieve their dreams through meaningful partnerships.
The campaign also features lyrics penned by Academy Award winner K.S. Chandrabose for the Telugu version and acclaimed lyricist Madhan Karky for the Tamil version, ensuring a heartfelt connection with audiences across multiple regions.
With a comprehensive 360-degree media approach, the #TogetherWeSoar campaign will reach audiences through print, digital, television, social media, and outdoor platforms, as well as select theatres across India.
Shriram Finance has partnered with the Pro Kabaddi League, and viewers will catch the ad during PKL.
Over the next two months, the campaign will be showcased nationwide, targeting diverse urban and rural audiences to reinforce Shriram Finance’s commitment to partnering with customers at every stage of their financial journey.
Elizabeth Venkataraman, Executive Director of Marketing at Shriram Finance, shared insights about the campaign: “‘Together, We Soar’ symbolizes our promise to stand by every Indian, supporting their aspirations—whether it’s fixed deposits, financing vehicles, nurturing small businesses, or providing quick access to funds via Gold or personal loans, etc.
“Our creative approach, tailored in seven languages, allows us to connect deeply with diverse audiences across the nation,” Venkataraman said.
