In an era where digital entertainment dominates, Chrome OTT (COTT) continues to be the trusted barometer for gauging content consumption trends across India. For week 47, 2024 (16th – 22nd Nov 2024), COTT presents Weekly Top 10 Content and Top 5 OTT Platforms by Reach, showcasing what’s trending in the streaming universe.
Weekly top 10 OTT content
Here is a breakdown of the top content captivating audiences across subscription (SVOD) and ad-supported (AVOD) platforms:
| Rank | Platform Name | Content Type | Content Format | Content Name | Reach (In Million) |
|---|---|---|---|---|---|
| 1 | JioCinema | Shows | Avod Originals Shows | Bigg Boss | 8.98 |
| 2 | Netflix | Movies | Svod Originals Movies | Nayanthara: Beyond the Fairy Tale | 8.30 |
| 3 | JioCinema | Movies | Theatrical releases | Secret Agent | 7.74 |
| 4 | JioCinema | Movies | Theatrical releases | Sangathamizhan | 7.17 |
| 5 | JioCinema | Shows | Avod Originals Shows | MTV Hustle 4 | 6.16 |
| 6 | Netflix | Movies | Svod Originals Movies | Do Patti | 5.95 |
| 7 | Amazon Prime Video | Shows | Svod Originals Shows | Citadel: Honey Bunny | 5.92 |
| 8 | Netflix | Shows | Svod Originals Shows | The Great Indian Kapil Show | 5.76 |
| 9 | Netflix | Shows | Svod Originals Shows | Yeh Kaali Kaali Ankhein S2 | 5.11 |
| 10 | Amazon Prime Video | Movies | Theatrical releases | Vettaiyan | 5.05 |
Source: COTT Week 47 (16th – 22nd Nov’24). Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours. All India Base – 1,45,346 Panel Representing 504 Mn OTT Users except YouTube in India, Market: All India
Top 5 OTT platforms by reach (16th – 22nd Nov 2024)
COTT has released the reach numbers for the top 5 OTT platforms during WK-47. JioCinema led with 36.91 million, followed closely by Netflix with 34.62 million. Disney+ Hotstar recorded 25.74 million, while Amazon Prime Video garnered 20.07 million. Mx Player rounded out the list with 11.52 million.
Top 5 OTT platforms during WK-47:
- JioCinema: 36.91M
- Netflix: 34.62M
- Disney+ Hotstar: 25.74M
- Amazon Prime Video: 20.07M
- Mx Player: 11.52M
