Blackberrys, a contemporary menswear brand, is all set to infuse new energy into its DNA with the launch of its new campaign titled ‘Being Real Suits You’!
Having dressed up Indian men in immaculately crafted suits, wedding and festive wear, and casual wear for over three decades, India’s ‘Fit Expert’ Blackberrys is now all set to take the market by storm with this new campaign that kicks off with the wedding collection.
Representing a modern, confident, aspirational Indian man who is a doer and enabler of change and who aspires to other men to embrace their true selves with panache, this collection offers a novel perspective on the way Indian men dress up for weddings.
With formal and casual wear that gives you a sharp fitted silhouette crafted using a vibrant and fresh color palette in premium fabric, each garment of the wedding collection is designed to enable Indian men to make a statement in a crowd.
The ‘Being Real Suits You’ wedding collection includes a range of menswear for everyone who is part of the celebration – from crafted two-piece and three-piece suits for your ‘First Toast’ and the exchange of ‘Vows and Wows’, to occasion-ready blazers for your ‘Ring It On’ ceremony or a waistcoat paired with a well-fitted trousers for a night out with ‘Bros and Brews.
Nitin Mohan, Co-Founder and Director of Blackberrys, said, “As a brand, we prioritize our consumers in every decision we make. Our commitment is to continuously evolve to meet their needs and exceed their expectations. Through #BeingRealSuitsYou, we celebrate true self-expression—embracing individuality, breaking conventions, and inspiring others to stay authentic.”
The brand campaign film, created in collaboration with creative agency Leo Burnett, features a Blackberrys man at a wedding ceremony, dressed in a sharp, dapper Blackberrys suit that allows him to move effortlessly and elegantly while being his most real, authentic self.
A Leo Burnett spokesperson said, “The new campaign by Blackberrys is driven by a powerful insight – The best style statement is being yourself. The wedding collection by Blackberrys enables you to not just look good but also feel good – allowing you to move with confidence. Truly demonstrating a suit that suits the real you, beautifully encapsulated by the campaign line – Being real suits you.”
