MUMBAI: Ad insertions of the Political Parties grew by 145% on TV in Oct’24 as compared to Sep 2023.
> Print: Political ad insertions in print publications decreased by 12% in the Oct 2024 compared to the Sep 2023.
> Radio: Political Ads on Radio also witnessed 9% drop in Oct 2024 over Sep 2023.
The Tam AdEx report on Political Ads during Assembly Election – Maharashtra has been published.
The following is a detailed analysis for each sector.
TV
> The National Party, Congress-I dominates the assembly election campaign advertising on TV with a 58% share in Oct 2024.
> The BJP stands second in terms of ad duration share in assembly election campaign in both Sep 2023 and Oct 2024 on TV with a 35% share and 19% respectively.
> The National Party, BJP was on top in the advertising list and was having a 47% share of ad space in Oct 2024 and 39% share in Sep 2023.
> Shivsena (Balasebanchi), which was the second political party in terms of ad spaces in Print during Oct 2024 and Congress during Sep 2023.
Radio
> The national parties BJP and Congrees were on first and second position respectively in both Oct 2024 and Sep 2023.
> BJP dominated the political ads on Radio with more than 50% share in Oct 2024 and more than 80% in Sep 2023.