India is a land of celebrations, and perhaps no celebration is bigger than weddings. For us Indian, a wedding is not just a ceremony but a major cultural, social, and economic event. The size of the Indian wedding industry estimated at Rs. 10 lakh crore1, is nearly double the size in the US.
This speaks of the sheer size of the business opportunity weddings create every year, with multiple industries like hospitality, apparel, travel, and more coming together with concerted efforts, especially around the annual wedding season.
Starting in November and going until March 2025, this year’s wedding season holds 44 auspicious days in store for couples looking to tie the knot, as well as many occasions for businesses to make the most of this critical period. The Times of India publications are giving brands a platform to utilize this opportunity to the fullest.
Wedding Times is a unique property that brings together curated wedding-themed content in The Times of India Metro Supplements throughout the wedding season to create a highly contextual space for brands to advertise their wedding products and services.
Each week, the city-centric metro editions cover the themes most sought-after by readers interested in wedding content, such as clothing, jewellery, food, gifting, and more, combining expert opinions, the latest trends, celebrity sneak peeks, and shopping tips.
For brands, this creates an impactful environment where their potential consumers are highly engaged and responsive to their communication, thereby benefiting both readers and advertisers.
As India gears up for the wedding season, now is the time to reach out to consumers and fulfill their wedding needs. With Wedding Times, brands get an unmatched platform to make their products shine and reach the right audience.
