What’s driving dairy product innovation in California? By Teodora Lyubomirova 05-Nov-2024 - Last updated on 05-Nov-2024 at 11:37 GMT Snacking kits that bring together cheese and nuts are 'huge growth drivers', we heard. Image: Getty/photovs From snacking cheese to collagen-enhanced RTD drinks, here are the key NPD trend drivers from one of the largest dairy-producing US states.