MediaBrief caught up with Bhavik Bhandari, Chief Sales and Marketing Officer (CSMO) at Ashwin Sheth Group, to learn about the real estate developer’s strategies and preparedness for the festive season.
Bhandari shares insights into the company’s unique approach to marketing, the use of technology, data, and personalization, their festive season initiatives, programs, and launches, and reveals how they are revitalizing tradition to enhance their festive approach in a digital world.
Sharing how the Ashwin Sheth Group is leveraging data and personalization to create unique, tailored festive experiences that resonate on a personal level with consumers, Bhavik Bhandari says, “In today’s competitive real estate landscape, leveraging data and personalization is key to delivering tailored festive experiences that truly resonate with consumers.
“At Ashwin Sheth Group,” he mentions, “we utilize advanced technology like data analytics to gain deep insights into consumer behavior, preferences, and market trends. This allows us to craft personalized experiences during festive seasons, from customized offers to marketing strategies. By understanding individual preferences and needs, we create a sense of connection and relevance, ensuring that our festive campaigns are not only engaging but also drive meaningful customer interactions and long-term relationships.
“Our approach,” he reiterates, “not only maximizes profitability but also minimizes risk exposure, ensuring higher returns on investment. We have also implemented SAP, HONO, SmartAPP, Salesforce, and SFDC to ease the process for our employees, clients, and external stakeholders.”
Role of tech at Ashwin Sheth Group
Underscoring the role that technology plays in Ashwin Sheth Group’s festive season innovations, Bhavik Bhandari says, “At Ashwin Sheth Group, technology is at the forefront of our festive season innovations, particularly in the realm of smart homes. Our commitment to technological advancement is evident in our significant investments in systems like SAP, AI, and Salesforce.
These tools,” he mentions, “streamline operations, improve efficiency, and foster a culture of innovation. Additionally, advanced construction management practices and collaborations with renowned consulting firms like EY and KPMG further strengthen our technological capabilities.
Additionally, he says that by integrating smart devices, real estate developers can empower residents to seamlessly control lighting, climate, security, and energy consumption, creating personalized and festive atmospheres. “This not only enhances their overall living experience but also contributes to a more sustainable lifestyle,” he adds.
He further states, “By leveraging these technological advancements, we anticipate several key benefits. First, residents will enjoy a more personalized and convenient living experience, with the ability to create customized festive settings at the touch of a button.
“Second, the integration of smart home technology aligns with our sustainability goals, as it enables energy-efficient practices and reduces environmental impact. Finally, our investment in technology positions Ashwin Sheth Group as a leader in the smart home market, attracting discerning buyers and driving innovation,” says Bhandari.
Ashwin Sheth Group is reviving tradition
Festivals are all about tradition, and to explore how the Ashwin Sheth Group is reviving tradition while blending it with its festive season strategy in today’s modern and digital age, Bhavik Bhandari states, “Ashwin Sheth Group has several festive season strategies that seamlessly blend tradition with modernity. We understand the deep cultural significance of festivals and strive to preserve their essence while incorporating innovative elements. By incorporating rich cultural themes into our marketing campaigns and property showcases, we ensure that the spirit of celebration is not only maintained but amplified.
He adds, “We believe in fostering a sense of community and belonging among our residents; hence, we collaborated with several Puja Pandals and Navaratri grounds during the festive season. By organizing events and activities inspired by time-honored customs, we were able to create opportunities to connect and celebrate together. This also helped us strengthen the community spirit and create a more enriching living experience.
Bhandari continues, “Our partnerships with puja celebrations promoted inclusivity and unity, inviting individuals from all walks of life to come together in joy and celebration. Our festive season strategy also included initiatives like the ‘Kismat ki Chaabi’ campaign, which goes beyond traditional real estate offers by incorporating life-changing rewards like a premium car and return tickets to an international destination.
“Ashwin Sheth Group’s festive season strategy successfully balances tradition with modernity, creating a meaningful and memorable experience for their customers. By preserving cultural values and incorporating innovative elements, they are able to foster a sense of community and belonging while offering a unique and enriching celebration,” he adds.
Ashwin Sheth Group is reviving tradition this festive season
Festivals are all about tradition, and to explore how the Ashwin Sheth Group is reviving tradition while blending it with its festive season strategy in today’s modern and digital age, Bhavik Bhandari states, “Ashwin Sheth Group has several festive season strategies that seamlessly blend tradition with modernity. We understand the deep cultural significance of festivals and strive to preserve their essence while incorporating innovative elements. By incorporating rich cultural themes into our marketing campaigns and property showcases, we ensure that the spirit of celebration is not only maintained but amplified.
He adds, “We believe in fostering a sense of community and belonging among our residents; hence, we collaborated with several puja pandals and Navaratri grounds during the festive season. By organizing events and activities inspired by time-honored customs, we were able to create opportunities to connect and celebrate together. This also helped us strengthen the community spirit and create a more enriching living experience.
Bhandari continues, “Our partnerships with puja celebrations promoted inclusivity and unity, inviting individuals from all walks of life to come together in joy and celebration. Our festive season strategy also included initiatives like the ‘Kismat ki Chaabi’ campaign, which goes beyond traditional real estate offers by incorporating life-changing rewards like a premium car and return tickets to an international destination.
“Ashwin Sheth Group’s festive season strategy successfully balances tradition with modernity, creating a meaningful and memorable experience for their customers. By preserving cultural values and incorporating innovative elements, they are able to foster a sense of community and belonging while offering a unique and enriching celebration,” he adds.
Kismat Ki Chaabi by the Ashwin Sheth Group
Speaking about the brand’s overall preparedness for the festive season, Bhavik Bhandari says, “At Ashwin Sheth Group, we are fully prepared for the festive season with a comprehensive marketing strategy and a range of well-defined initiatives. We have allocated a significant portion of our budget to enhance our digital marketing efforts, leveraging social media and targeting online advertising to maximize our reach and engagement.
“Central to our efforts is the Kismat Ki Chaabi campaign, which represents a significant investment of over 12 crores aimed at engaging and inspiring homebuyers during the festive season. Our marketing initiatives are thoughtfully crafted around festive-themed offers, innovative home solutions, and personalized customer experiences that cater to diverse needs and preferences.
He continues, “We are also investing in both virtual and on-ground events that celebrate community and tradition, fostering a sense of belonging among our customers. These events not only create engagement opportunities but also reinforce our commitment to cultural values, making Kismat Ki Chaabi a celebration of new beginnings and shared aspirations.
Bhandari wraps up the conversation by saying, “By providing exceptional value and creating lasting memories, we hope to strengthen our brand loyalty and position Ashwin Sheth Group as the preferred choice for those seeking a fulfilling and vibrant lifestyle.”
