MediaBrief caught up with Kishan Jain, Director of Goldmedal, and Shreegopal Kabra, Managing Director of R R Kabel, to learn about their strategies and preparedness for the festive season. They speak about their approaches to marketing, the use of technology, data, and personalization, as well as their festive season initiatives. They also reveal how they are revitalizing tradition to elevate their festive approach in today’s digital landscape.
Discussing the role of data and personalization in creating unique and tailored festive experiences that resonate on a personal level with consumers, Kishan Jain of Goldmedal says, “Customer segmentation helps us create themed campaigns tailored to specific groups. We also use location-based marketing to align festive content with local traditions, all while ensuring transparency and data privacy.”
According to Jain, “This approach not only enhances the festive experience but also fosters long-term brand loyalty.”
Explaining the approach of RR Kabel and how it is leveraging data-driven personalization, Shreegopal Kabra says, “Our customer loyalty management program exemplifies the approach by deep diving into individual customer analytics, examining purchase patterns, geographical data, and product-wise purchasing behavior.”
“This comprehensive analysis,” he says, “allows for precise customer segmentation, enabling us to deliver targeted messaging and exclusive offers. The program’s dual-reward structure offers both instant gratification and long-term relationship building, as customers can accumulate points over time.”
Through its app, Kabra says it employs real-time personalization, sending push notifications to inform customers about reward tier achievements.
Elaborating on how this helps, he explains, “This dynamic interaction keeps our customers engaged and informed about their status within the loyalty program.
“By tailoring our approach to different customer segments, such as retailers and electricians, we ensure that festive offerings and rewards are both meaningful and effective. This strategy not only enhances customer engagement but also fosters long-term brand loyalty,” adds Kabra.
Kabra reassures, “As with all data-driven approaches, transparency and data privacy remain crucial considerations, and we ensure our customers understand how their information is used to create these personalized experiences.”
On the role of tech in festive innovations
Technology is transforming the way we celebrate festive seasons, seamlessly blending tradition with modern convenience and innovation. Commenting on technology’s impact and how Goldmedal leverages it, Kishan Jain says, “Smart homes are enhancing celebrations with app-controlled lighting that syncs with music or adjusts to moods, elevating the festive atmosphere.
“Virtual gatherings now bridge distances through video calls, while social media amplifies the sharing of joyous moments. Augmented Reality brings in a new element to festivities by adding virtual decorations to our surroundings,” he adds.
Shreegopal Kabra says, “We exemplify this transformation by complementing a traditional distribution setup with AI-enabled e-commerce platforms in order to expand our reach to a vast universe of targeted customers. These platforms serve as digital showcases, displaying our products to a wide audience while offering detailed product knowledge and answering frequently asked questions.”
“This approach demonstrates how technology is reshaping the way businesses connect with consumers during festive seasons. The rise of e-commerce, powered by sophisticated AI algorithms, now offers personalized product suggestions based on individual preferences, enhancing the shopping experience. Beyond retail, technology is transforming home celebrations with smart, app-controlled decorative lighting that can synchronize with music or adapt to moods.”
Kabra adds, “Virtual gatherings have become a cornerstone of modern festivities, allowing families to connect across distances through video calls. Social media platforms enable the sharing of joyous moments globally, while augmented reality adds a new dimension to festivities with virtual decorations.”
He believes that “these technological advancements are not replacing traditions but enhancing them, allowing for more inclusive, creative, and convenient celebrations while still honoring the essence of festive seasons.”
On blending traditions with digital
“At Goldmedal Electricals,” Jain mentions, “we believe in honoring the rich traditions of festivals while embracing the advantages of modern technology.” Building on this thought, he says, “Our festive season strategy combines the timeless charm of traditional décor and customs with innovative solutions like smart home automation and energy-efficient products.
“For instance,” he says, “our lighting products are designed to evoke the warmth and vibrancy of traditional festive lights but with the added convenience of app control and voice commands.”
Jain adds, “We celebrate tradition by highlighting cultural values while offering modern conveniences. By blending the old with the new, we create a festive experience that resonates with today’s tech-savvy consumers while keeping the essence of tradition alive.”
Commenting on how R R Kabel is fusing together traditions with digital, Shreegopal Kabra says, “In today’s digital age, we are embracing the challenge of blending tradition with modern festive strategies through a multifaceted approach that caters to our core target group—retailers and electricians.”
“By leveraging both digital platforms and offline channels, we are announcing our festive offers, ensuring maximum reach and engagement. We recognize the importance of celebrating diverse regional customs, so our digital presence actively displays a wide array of festive traditions. This not only educates our audience but also ensures that people from different backgrounds feel represented. To further foster connection, we are encouraging our community to engage with us online, sharing their unique ways of celebrating festivals,” he elaborates.
“This strategy allows our customers to interact, share stories, and celebrate their heritage while staying connected with our brand. By providing both personalized offers and a platform for meaningful interaction, we are bridging the gap between tradition and modern marketing,” shares Kabra.
“Our approach,” he affirms, “honors the spirit of traditional festivities while adapting to contemporary consumer expectations, ensuring that our festive offerings are relevant, engaging, and widely accessible.”
Festive initiatives by Goldmedal and R R Kabel
Sharing the brand’s special initiatives for the festive season, Kishan Jain reveals, “We (Goldmedal) are part of the online festival promotions being offered by Amazon and Flipkart. As part of the festivities, Goldmedal is offering very attractive discounts of up to 50% on its entire range of wiring devices, fans, LEDs, and electrical accessories. We are also creating awareness for this event through various digital marketing efforts.”
“Amidst the ongoing festive season,” Shreegopal Kabra highlights, “we (R R Kabel) have rolled out a series of special initiatives designed to engage our valued customers and partners. We are taking our products directly to our audience through roadshows at key electrical markets, allowing for hands-on experiences and personal interactions.”
Kabra adds, “We are setting up product demonstration counters in modern trade platforms like supermarkets and malls, providing convenient access to our latest offerings. To add an extra layer of excitement, we are organizing a lucky draw exclusively for our loyalty program members, including both electricians and retailers.
“This initiative not only rewards our loyal customers but also strengthens our relationships within the industry. These multifaceted approaches ensure we are connecting with our customers in meaningful ways during this festive period,” underscores Kabra.
Preparedness for the festive season
Sharing insights into Goldmedal’s strategies and preparedness for the festivities, Kishan Jain notes, “Goldmedal offers attractive discounts at the distribution level, which are then passed on to the end consumer through the retail chains.”
“In terms of online sales,” he adds, “our products are available on all the popular e-commerce sites, including Amazon and Flipkart, where we offer very attractive discounts on all our products. Goldmedal also partners with influencers to create awareness about our products throughout the year. This activity peaks during the festive season.”
Jain adds that Goldmedal also has a history of wishing its end users through ad films that capture the essence of the festival season. “We did this last year with the #GharGharLagtaHai campaign. This year, our promotions are aligned around the theme of #ApnaGharApniVibe. The digital campaign starts around Ganesh Chaturthi and continues until the end of the calendar year on December 31.”
Shreegopal Kabra states, “We are geared up for the festive season with dynamic TVC campaigns featuring brand ambassador Akshay Kumar, airing on regional and national news channels.”
To wrap up Kabra says, “Our marketing strategy aims to maximize brand visibility and audience reach while offering personalized festive promotions tailored to customer needs, ensuring a compelling and resonant brand experience.”
