Early in 2023, juggernaut esports team Faze Clan made its Nike debut with a collaboration on the LeBron Nxxt Gen. Another collab followed on the LeBron Witness 8 later in the year, and now the three parties are returning to the sneaker that started it all.
The Faze Clan x Nike LeBron Nxxt Gen will release in November with a new look incorporating both military and digital aesthetics. Solid colors arrive through cream suede and olive green canvas, and the panel running from the heel through the lower portion of the midfoot takes on a digital graphic making use of the Swoosh, Faze Clan’s logo and other decorations. Faze Clan’s logo can also be found on the tongue as a neon green bubble, while its full name appears in red hang tags on the heel. Faze Clan’s name is then printed again on the shoe’s insole.
The Nxxt Gen is a diffusion model for the Nike LeBron line, coming in at a cheaper price point than the flagship numbered LeBron models and becoming the go-to shoe for Bronny James in the early stages of his NBA career. The shoe’s $170 price tag is still more than many other signature basketball shoes from Nike, however, but another diffusion series in the LeBron Witness comes in even cheaper at $110.
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Just last month, LeBron James‘ Nike line grew to include his first training shoe, the LeBron TR1 (short for Trainer 1). The LeBron 22 was then officially unveiled last week and will get its first release in November.
Nike has pushed deeper into gaming over the past several years, both within and outside of its .Swoosh platform, which recently made an Air Max 1 inspired by low-poly 3D models available through preorder. Kai Cenat, who became the first streamer signed to Nike earlier this year, was a focal point of the marketing for that Air Max 1.
The new Faze Clan x Nike LeBron Nxxt Gen will release November 1 through Nike’s website and select third-party retailers. Pricing is set at $170.
About the Author:
Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
