Times Now, the English news channel, led the coverage during the 2024 Jammu & Kashmir and Haryana Assembly elections week, capturing a 28% market share. (Source: BARC| 10L+| NCCS A 15-60 Males| Wk.41’24)
Leading with a 33% market share in prime-time slots (Source: BARC | 10L+ | NCCS A 15-60 Males | Wk. 41’24, Weekdays 2000-2300hrs), Times Now excelled in the electoral landscape with its standout election news programming, featuring flagship shows like India Upfront and The Newshour.
Offering a holistic news viewing experience, Times Now surpassed its contemporaries on Counting Day with an impressive 27% market share (Source: BARC| 10L+| NCCS A 15-60 Males| 8th Oct. 2024).
Led by seasoned journalists and backed by a robust lineup of curated election programming, Times Now delivered exclusive insights, minute-by-minute updates, live on-ground reports, and real-time analysis, ensuring viewers remained engaged and well-informed throughout the elections.
On Exit Poll Day, Times Now maintained its leadership position, as the channel amassed 37% viewership share (Source: BARC| 10L+| NCCS AB 22+ Males| 5th Oct. 2024, 1800-2000hrs).
