Puma India partners with Asha Sobhana and Sajana Sajeevan for ‘You Need Balls’ campaign

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Puma India announces its partnership with Indian women cricketers Asha Sobhana and Sajana Sajeevan as brand collaborators. Both athletes recently showcased their talent on the international stage as part of the Indian team in the ICC T20 Women’s World Cup 2024.

As part of their collaboration, Asha and Sajana are featured in Puma’s latest campaign, YOU NEED BALLS, which celebrates the record-breaking achievements of prominent cricketers, including Harmanpreet Kaur, Richa Ghosh, and Hemalatha Dayalan. This campaign highlights the strength, resilience, and pioneering spirit of women in sports, inspiring future generations.

Asha Sobhana said, “I am thrilled to team up with Puma. This collaboration not only empowers me as an athlete but also symbolizes the growing recognition and support for women’s cricket in India. Together, we can inspire young girls to chase their dreams.”

Sajana Sajeevan, said “Joining forces with Puma is a dream come true. Their commitment to promoting women in sports aligns perfectly with our goals as athletes. I hope our journey encourages others to embrace their passion and push boundaries.”

Taha Farooqui said, “We are proud to see Asha and Sajana represent not just themselves but also the spirit of women’s cricket in India. Their collaboration with Puma marks a significant step towards empowering female athletes, and we look forward to witnessing the impact they will make through this partnership.”



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