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LVMH Fashion and Leather Goods Sales Fall 5%, Missing Estimates

Slipping sales at the Louis Vuitton, Dior and Loewe owner spell trouble for luxury’s biggest group and the sector at large.
Slipping sales at the luxury industry's biggest player—operating Louis Vuitton, Dior, Loewe and more—spell trouble ahead for the sector.
Slipping sales at the luxury industry's biggest player—operating Louis Vuitton, Dior, Loewe and more—spell trouble ahead for the sector. (Getty Images)

LVMH’s critical fashion and leather goods division reported third-quarter sales down 5 percent, missing the expectations of analysts who had predicted between 0 and 2 percent growth.

With unrivalled marketing budgets and a global edge competing for retail estate and talent, the Louis Vuitton, Dior and Loewe owner typically outperforms the luxury sector. Slipping sales at the conglomerate could signal even tougher times ahead for smaller rivals.

Group-wide, third-quarter sales fell 3 percent on an organic basis to €19.1 billion ($21 billion). LVMH said the numbers represented “good resilience in the current context.”

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After gradually cooling from post-pandemic highs, luxury demand has dropped sharply across key regions this year. Macroeconomic headwinds and aggressive price hikes that turned off less wealthy buyers have made it hard for fashion brands to keep up momentum, particularly as consumers shift their spending back to other priorities like health, wellness, and travel.

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LVMH’s retailing division, which operates Sephora, and the perfume and cosmetics division dominated by Parfums Christian Dior both eeked out modest growth, with sales rising 2 and 3 percent respectively. The wine and spirits division was hardest hit, as the group struggles to get cognac sales back on track in the key Chinese market.

Stay tuned…

Disclosure: LVMH is part of a group of investors who, together, hold a minority interest in The Business of Fashion. All investors have signed shareholders’ documentation guaranteeing BoF’s complete editorial independence.

Further Reading

Inside Luxury’s Slowdown

Economic headwinds, higher prices and a lack of novel design are all weighing on what was previously fashion’s most dynamic segment. LVMH’s quarterly results Tuesday will offer hotly-watched insights on the severity of the slowdown and how long it will last.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at the Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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Inside Luxury’s Slowdown

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