YÊU, the science-backed makeup brand, is stepping into the future by launching TecCos (Technology-Enhanced Cosmetics) alongside Grace AI, a virtual beauty assistant. This launch unfolds through the #BelieveInYEU campaign, celebrating individuality, diversity, and the unique beauty that resides in each of us.
At the heart of this campaign is Grace, who has been part of YÊU’s story on Instagram. Now, she’s taking center stage as the brand’s face—no longer just a relatable girl next door but an advanced AI assistant dedicated to supporting consumers in their beauty journey.
This move marks the first time an AI is leading a beauty brand launch in India, bringing a fresh and personal approach to the beauty experience.
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Simran Bagga, Co-Founder of YÊU, said, “This campaign is a celebration of self-love, inclusivity, and the beauty of individuality. Grace embodies everything YÊU stands for: innovation, understanding, and empowerment. Through her, we’re not just launching products—we’re building a movement that honors every person’s unique beauty journey.”
The #BelieveInYEU campaign places a strong focus on the journey from finding oneself to embracing our uniqueness. YÊU’s ethos of diversity and self-love shines through the campaign’s narrative, emphasizing that beauty isn’t a one-size-fits-all concept. YÊU’s innovation doesn’t stop at the campaign.
The brand’s emphasis on launching TecCos represents the future of beauty: cutting-edge, science-backed formulas tailored to specific skin types. Each product is designed to work harmoniously with the skin, providing solutions that are as individual as the people who use them. From creating blush that gives you the most long lasting natural finish to lip sets with UV protectants, YÊU is elevating the standard of beauty products in India.
The official launch of YÊU’s product line, alongside Grace AI, is set for October 15th, when the brand will unveil its vision to the world. Combining technology, artistry, and inclusivity, YÊU is not just another beauty brand—it’s a revolution that blends science and self-expression in ways the Indian beauty industry has never seen.
