Elon Musk’s social media platform X has removed Unilever from its ongoing lawsuit concerning an alleged advertiser boycott.
The lawsuit, initially filed after Musk’s acquisition of the platform—previously known as Twitter—in 2022, accused multiple advertisers, including Unilever, of conspiring to withdraw advertising revenue, which X characterized as an unlawful boycott. This legal action followed a significant decline in ad revenues for X, amid rising concerns over its content moderation policies.
Details of the settlement between X and Unilever remain undisclosed, but it marks a pivotal step towards reconciliation. X has stated its intention to align with Unilever’s brand safety and performance expectations, indicating a renewed effort to mend relationships with major advertisers.
While this settlement may signify a positive development for X, it does not resolve all of its legal challenges. The platform continues to pursue antitrust claims against other parties involved in the lawsuit, as Musk remains focused on stabilizing and expanding advertising revenue under his leadership.
