Nike appoints Tom Peddie as VP, GM of North America

“I’m excited to welcome Tom Peddie back to North America. No one is more qualified to lead North America’s next stage of strategic growth, grounded in sport. Importantly, Tom’s outstanding relationships with our retailers and deep experience developing an integrated marketplace will be critical to accelerating our future success,” said Craig Williams, President, Geographies and Marketplace.

“I’d also like to thank Scott for his dedication, passion and leadership during his six years with Nike and Converse. We wish him every success in the future,” said Williams.

Peddie will lead all aspects of Nike’s North America Geography, including Direct, Sales, Marketing, Digital, Consumer Construct and Territories, among others. Peddie recently returned to Nike as VP, Marketplace Partners after a 30-year Nike career spanning Global Sales, before becoming the GM of Emerging Markets, and then leading the North America Geography.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)