Meta is rolling out enhanced features designed to give businesses greater control over their advertising presence on Facebook and Instagram. This initiative includes the testing of comment restrictions on ads and expanded options for managing where those ads are displayed.
In a bid to improve brand safety and suitability, Meta is now allowing businesses to turn off comments on their ads, a feature currently in testing with a select group of advertisers. This option is particularly valuable for brands launching sensitive campaigns or operating in contexts requiring heightened caution.
Additionally, businesses will now have the ability to manage the profiles their ads can appear on. This feature expands on last year’s introduction of profile-specific ad placements on Instagram. Businesses can now block their ads from appearing on specific public profiles across both Instagram and Facebook by uploading a “publisher block list.”
Meta’s commitment to enhancing brand safety has led to several advancements over the past few years, including the introduction of an inventory filter for content on Feed, which now extends to Reels and supports multiple languages.
The new capabilities also include a content block list for Feed and Reels, along with a significant increase in data availability for measurement dashboards—now 75% faster. The Brand Safety and Suitability Center is also being streamlined to offer businesses easier and more efficient ways to manage their advertising preferences.
