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Retail

Nike Replaces North America Boss Ahead of New CEO’s Arrival

Tom Peddie will become the vice president and general manager for North America.
Nike shoes on a pile
Hill is poised to become CEO on Oct. 14. (Nike)
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Nike Inc. named a recently returned executive to oversee North America ahead of the arrival of new chief executive officer Elliott Hill.

Tom Peddie will become the vice president and general manager for North America, the company said in a statement Thursday. Peddie retired from Nike in 2020, but came back to the company just months ago as its vice president of marketplace partners. He’s replacing Scott Uzzell, who is leaving the company, and will start in his new role on Oct. 21.

Hill is poised to become CEO on Oct. 14.

By Lily Meier

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Nike’s CEO Switch Underscores the Allure and Risks of Boomerang Executives

Elliott Hill’s return to Nike Inc. as CEO underscores broader industry challenges and the growing need for revitalisation.

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