kitchenware brand Vinod Cookware announced its partnership with Annie’s Kitchen, a cookery show on Amrita Television, as its presenting sponsor. This collaboration marks a milestone for both brands, promising to bring an enhanced culinary experience to the viewers of the popular Malayalam TV channel.
As part of the sponsorship, Vinod Cookware will be integrated into three episodes of Annie’s Kitchen, airing on 20th Sep, 4th Oct, and 11th Oct.
The integration will showcase the use of Vinod Cookware products in preparing various dishes, highlighting the quality and versatility of the brand’s kitchenware. Additionally, the sponsorship includes 96 TV spots, 16 L-bands, 16 Aston bands, plus opening and closing tags, ensuring a robust presence for Vinod Cookware throughout the show.
Furthermore, viewers can expect an additional 100 spots featuring Vinod Cookware on Amrita TV from Monday to Sunday, between 8:00 AM and 11:00 PM, till the 8th of November. This visibility will reinforce the brand’s commitment to kitchenware.
Annie’s Kitchen, hosted by anchor and Indian film actress Annie Shaji Kailas, has been a household name for over a decade. The cooking show, which airs every Friday at 8 PM, captivates millions of viewers on Amrita Television.
It has carved a niche for itself by not only introducing a plethora of traditional South Indian recipes but also by inviting eminent personalities from the film industry, such as Tovino Thomas, industry veterans like Late R Subbalakshmi, and political leaders like A.M. Ariff to share their life stories, dreams, learnings, and favorite dishes.
The show’s blend of local delicacies and engaging content has made it a milestone in the television industry. With Vinod Cookware as its presenting sponsor, the show is set to redefine the culinary experience on television.
Sunil Agarwal, Managing Director of Vinod Cookware, said, “We are thrilled to partner with Annie’s Kitchen and Amrita Television for this exciting journey! This integration with a prominent Malayalam TV channel significantly enhances our brand reach and awareness among the southern Indian audience. We are eager to showcase our exceptional products to millions of viewers and to become an integral part of their cooking journeys. Together, we look forward to inspiring home cooks and enhancing culinary experience across the region.”
